Renowned British photographer
Rankin
has joined forces with dental health brand,
Aquafresh, to confront the confidence crisis
affecting British children. Their collaboration
aims to challenge society's obsession with the
perfect smile, emphasizing that healthy teeth
are the true standard of beauty.
Aquafresh & British photographer Rankin
open portrait exhibition is challenging society's
obsession with perfect teeth, emphasising
that Perfect Teeth are Just Healthy Teeth.
- A recent study conducted by Aquafresh
has uncovered concerning statistics,
revealing that nearly half of British children
aged 4-11 have experienced low confidence
due to societal pressure regarding their
dental appearance*1&2.
- Nearly 1 in 2 British children feel less
confident due to pressure to have
'Perfect' Social-Media Smiles*1&2.
- New study reveals societal pressure
affects children's self-esteem;
with nearly half of kids saying
they have experienced low confidence
due to their teeth's appearance*1&2.
- A staggering 98% of parents recognise
dental health's impact on their kid's
overall confidence*3.
According to the research, issues such as:
missing teeth, tooth colour, and alignment,
contribute significantly to children's
insecurities, with 36% admitting to
feeling embarrassed to smile or laugh*4.
Rankin expressed his enthusiasm for the
partnership, stating that this campaign
aims to; Inspire children to embrace
their uniqueness and recognize
that perfection is subjective.
The impact of this pressure extends
beyond children, with nearly half of
parents acknowledging their child's
self-consciousness regarding their teeth.
An overwhelming 98% of parents recognize
the crucial role dental health plays in their
child's overall confidence and self-esteem*
To address these concerning findings,
Rankin and Aquafresh have curated
a powerful portrait exhibition featuring
primary school children proudly displaying
their unique smiles, complete with wobbly,
gappy, and snaggly teeth.
These captivating images will be showcased
at a gallery exhibition in London, inviting the
public to celebrate the diversity of healthy
smiles and challenge conventional beauty
standards.
''Perfection is an attitude - so being able
to help kids embrace their wobbly, wonky
teeth and realise what is 'considered'
as perfect teeth doesn't matter.
Let's challenge the status quo -
and encourage kids to be unique
and confident!'' - Rankin.
The Rankin x Aquafresh gallery
will be open to the public on
Saturday 27th & Sunday 28th April 2024
between 10-5pm, at Black & White Soho,
59 Greek Street, London, W1D 3DZ.
Don't miss this opportunity to view
these captivating images and learn
more about the importance of dental
health for children and families.
All stats come from Censuswide research
on behalf of Aquafresh of 2,000 primary
school children (aged 4-11) and their parents,
March 2024.
*1 - According to 1000 British parents.
Haleon Research, March 2024.
(47.22% of parents have noticed signs
of self-consciousness or lack of confidence
in their child related to how their teeth look.)
*2 - According to 1000 British parents.
Haleon Research, March 2024
(43.03% of parents said their children
were impacted by society's obsession
with picture perfect (perfectly white &
straight) teeth.
*3 - According to 1000 British parents.
Haleon Research, March 2024
(97.51% of Parents believe dental health is
important for a child's overall confidence).
*4 - According to 1000 British children.
Haleon Research, March 2024
(36.45% of children are embarrassed
to smile or laugh due to their feelings
about their own teeth)
