Regrettably, there seems to be a widely-held notion these days that photography is no big deal.
After all, everybody’s got a camera.
A generation has come of age with the internet and the iPhone that sees photography as a
seamless and effortless pursuit, just another quotidian activity automated by technology to
subordinate human decision-making. Maybe we can exclude pro photographers from that
reflection, but legions of people compulsively take picture after picture, hoarding them in
profusion, never to be looked at again after their first appearance on a tiny screen.
As a society we once cherished the “Kodak Moment,” a marketing masterstroke, now
quaint since falling victim to — I’ll coin a new word —
photobesity, a mind-boggling deluge of
desultory snapshots created with such careless frequency that they’ve devolved into yottabytes of
digital dross. Visually-preserved memories, once precious, carefully curated and displayed, now
languish in a virtual vault that is less frequently visited than that proverbial shoebox full of
family vacation photos forgotten in a dark closet. It’s now called “the cloud.” And we are
continually nickel-and-dimed by Apple, Google, and Dropbox, alternatively dunning us or
surreptitiously renewing our subscriptions to pay for ever-increasing gigabytes of ephemeral
storage space for our abandoned pictures. Forget about the environmental costs of maintaining
such a billowing cloud, this phenomenon comes at the expense of our eidetic memories, the
deeply embedded kind that we hold dear, that linger in our mind’s eye and would otherwise
resurface vividly throughout our lives, allowing us to emotionally relive meaningful experiences.
But photobesity doesn’t help us remember; it leads to forgetfulness by trivializing events.
The
camera captured it, so I don’t have to. Photobesity denies our neurons a chance to coalesce
around what we witness.
Great Hwy © Tom Zimberoff
Great Hwy © Tom Zimberoff
I seem to have made an argument against digital photography. But that’s not my intention
at all. Let it lay the groundwork for a more substantive observation. (Okay, maybe a gripe.)
Photography’s more sophisticated practitioners, particularly artists, can hardly afford their work
to be perceived as effortless and consequently taken for granted. Their anxiety has led to a
regressively perverse phenomenon: A like-minded school of photographers seeking to elevate
their artistic credibility has eschewed digital image capture altogether and, instead, embraced the
use of obsolete cameras, from handheld 35mm SLRs to monster view cameras, so they can use
film exclusively.
Based entirely on my imaginary credentials in psychology, I’d say that their rationale for
going retro is simply because it’s harder. Exposing and processing film, from sprocketed rolls to
sheets the size of an iPad, then enlarging prints in a darkroom with all of the other paraphernalia
and secret sauces that that rigmarole entails, may also assuage a sense of guilt by giving some of
these photographers a greater sense of accomplishment.
If it’s too easy, anyone could do it. Or
maybe they want their audiences to believe that — a public relations ploy. That may be too cynical because it’s possible their movement is merely grounded in nostalgia and curiosity. I’ll
also renounce any glib but risible notions about the influence of independent wealth and a
corresponding disregard for the exorbitant costs associated with film, given that
digital is
virtually free (after an initial investment in hardware and software). But one of the fallacies this
new school espouses is that, by using film (which is ten times more expensive than it was pre-digital days), they are more discerning about when to press the shutter than the rest of us sloppy
digital shooters who machine-gun dozens and dozens of pictures, hoping to get one good shot out
of the whole bunch. They may also believe that digital shooters will indolently rely on algorithms as a crutch to make up for poorly-exposed pictures. But in making such an argument, they rarely consider how darkroom techniques were, and still are, used to correct for difficult exposure circumstances (and mistakes) by “pushing” and “pulling” chemical-development times for film, dodging and burning prints, and using variable-contrast photo papers. And let’s not leave out the tried-and-true technique of “sandwiching” (or masking) either slides or negatives and then rephotographing them on a repro stand to create the analog equivalent of HDR (high dynamic range) photographs. We did that, too, back in the day.
Photographing Apple cofounder Steve Wozniak in 2024 © Tom Zimberoff
Steve Wozniak, 2024 © Tom Zimberoff
There is an implicit if subconscious claim in such beliefs that analog practitioners are inherently superior to their digital colleagues.
I once had a television network client whose assignment editor admonished his minions,
including me, “Film is cheap; shoot by the pound!” It was the fastest and cheapest way to create
color “dupes” (i.e., copy 35mm slides) for distribution to, and publication by, affiliate TV
stations and advertising outlets across the country. An unyielding shutter finger and a Nikon
motor-drive did the trick. But with that singular exception, never to be repeated, all serious
photographers remain as conservative now as we were then about how many frames we shoot to get the right one. (Me too, despite having since “gone digital.”) Nobody wants to spend
interminable hours separating the wheat from the chaff in post-production — what we used to
call editing. Besides, all pros, whether practicing in the realm of art or commerce, still do the
hard stuff like manually adjusting f-stops and shutter speeds, whether we use digital or analog
cameras. That’s enough to separate us from the hoi polloi if it makes us feel better to do so.
Incidentally, photographers have embraced auto-focus since the 1980s.
Consider Kodak’s ubiquitous Brownie camera (1900–1967 — the iPhone of its day, albeit
incapable of talking and texting) and its original slogan:
You Press the Button, We Do the Rest.
Today, aside from keeping my fingernails from turning brown, immersed in sloshing trays of
selenium toner and Dektol, instant gratification on an LCD screen is the only thing that’s new —
the erstwhile original Polaroid notwithstanding.
It used to be that no one had a choice about shooting film, only about which kind to use
for which application. I enjoyed processing it and making prints in my darkroom. I fondly
remember the smell of gelatin film; but not so fondly the smells of potassium ferricyanide and
sodium thiosulfate. Today, however, when film is added back into the mix, resuscitated after its
last agonal gasp, the arcana of working in the dark with noxious and environmentally unfriendly
fumes, while it may be novel and entertaining to some, represents a regressive response to the
criticism that photography is too easy:
My kid could do that! Who are you, with your 11x14
Deardorff, to tell me I can’t do the same thing with my iPhone? Laypeople have always railed
like that. That’s why they’re laypeople.
The school of artists that prefers film will also argue that they can see subtle differences
that justify all their fuss. This is silly to me. Been there. Done that. Got the T-shirt. The end
results are essentially the same. I dare anyone to eyeball any difference between a photograph
I’ve captured and printed digitally with one of my earlier, film-captured, silver-gelatin prints.
That might not have been true ten years ago, but it is now. Not even large-format sheet film can
render qualitative superiority anymore.
Steve Jobs ©1987 Tom Zimberoff
Mike Markkula ©2023 Tom Zimberoff
I will say this, however, in favor of film for capturing images, despite exhibiting no
superiority as a steppingstone to view them (as physical prints). Once processed, film is the more
practical medium for archival preservation. Its physical properties allow it to be more easily
preserved for posterity than jpeg, RAW, tiff, and DNG files stored in that fugacious shoebox in
the sky or even on a personal hard drive array. Then again, I won’t be around six hundred years
from now to care. But much sooner than that, if a not-too-farfetched and foreboding sunspot
flares up and fries Amazon’s Web Servers, or the Russians reduce Google to gobbledygook with
a malware attack, you’re shit out of luck. Or what if you haven’t had the discipline to back up
your photos on a regular-enough basis to keep up with the tick-tock of technology, let alone the
physics of entropy, and your CD-ROMs have succumbed to “disc rot.” (Do I need to burst your
bubble by citing oxidation of the shiny reflective layer and a breakdown of the polycarbonate
substrate, delaminating the whole schmear?) Or what if there’s no computer, say thirty years
from now, that can still “read” those
ones and
zeros that you assiduously backed up. (What
happened to the video Betamax and your CD-ROM player, anyway?) Yeah, shit out of luck
again. Generally speaking, I used to put my film in an envelope and stick it in a drawer, relying
on the likelihood that my photographs will be seen by my descendants living on Mars
(notwithstanding fires and floods on Earth in the meantime). If you want to ensure that your
digital images last long enough to be read by Jean-Luc Picard, I suggest you make prints of every
one of them. But back to the argument in favor of
digital, a pigment print made on rag paper with
an inkjet printer will last as long as any chemically-processed silver print. (That goes for both
color and black-and-white).
For those who evangelize film, their message is clear: By deliberately avoiding digital
technology and favoring inscrutable darkroom alchemy instead, nearly moribund though it is
economically, and insisting that the medium (of film) is the (better) message, they are bestowing
themselves with an aura of exclusivity and special powers that supposedly produce superior
results, whether by divine favor or the favor of similarly sorcerous academics, critics, curators,
and gallerists. Their anachronistic zeal for antediluvian technology reminds my cynical side how
ancient priests shrouded their religious rites in mystery and complexity to awe an uninitiated
populace and reinforce their own elevated status.
Taking photographs is and always has been easy. Making them is not, nor has it ever
been. Bottom line: My story, then as it is now, and the stories of all working artists and
photojournalists, whether we prefer digital or analog tools in our camera bags, is that we do
indeed
make photographs. Let the dilettantes continue to take them.