Hasselblad Expands XCD Portable Lens Series with the Lightweight, Standard XCD 3,4/75P Lens

Ideal for Portraits, Street, and Still-Life Photography

The XCD 3,4/75P is the latest addition to the Hasselblad XCD Portable (P) lens series and the first standard lens in the lineup. With a 59mm full-frame equivalent focal length and the largest aperture in the XCD P series at f/3,4, the XCD 3,4/75P is designed for photographers who need powerful performance in a lightweight, agile form. Its exceptional optical quality and unique lightness make it ideal for capturing portraits, street scenes, and still life with effortless precision.

Mastering Light and Shadow for Exceptional Portraits
The XCD 3,4/75P boasts an optical structure of ten elements in ten groups, including one aspherical element and three ED elements, effectively suppressing chromatic dispersion. This sophisticated design contributes to its compact form and ensures a powerful optical performance that meets the demands of a 100-megapixel sensor. From the center to the edges of the frame, the lens delivers sharp, clear images with vibrant and lifelike colors. Its f/3,4 maximum aperture enhances detail capture in low-light portraits.

Exploring Diverse Subjects with a Unique Perspective
The XCD 3,4/75P has the longest focal length and the largest aperture in the XCD P series. It sits between standard and mid-telephoto lenses and is suitable for full-length and half-length portraits. The longer focal length, paired with its wide aperture, produces beautifully soft, natural bokeh to create stunning portrait images.

Elegance in Lightness for Photographers on the Go
Weighing just 398g and measuring only 71mm in length, the XCD 3,4/75P is a compact, lightweight, and highly portable lens, making it an excellent choice for portrait and street photographers on the move. Its sleek metal body is accentuated by a signature H pattern around the focus ring, adding elegance and Hasselblad’s distinctive style to its lightweight design.

Focusing on Beauty with Precision and Speed
Engineered for fast, accurate, and responsive focusing, the XCD 3,4/75P utilizes a linear stepping motor and a lighter, smaller focusing lens group. The linear stepping motor provides more precise control over the focus, enhancing accuracy, while the smaller focusing lens group makes focusing faster. When paired with a Hasselblad X System or V System medium format digital cameras that support PDAF, users will enjoy a smooth, quiet, and flexible focusing experience.

Silent and Subtle, Capturing Stunning Moments
The XCD 3,4/75P is equipped with a compact leaf shutter that operates with minimal vibration and noise, allowing users to shoot confidently in quiet environments. The leaf shutter offers speeds of up to 1/2000 second and full flash synchronization at all speeds, enabling photographers to capture high-speed subjects or use flash to creatively control light, even in bright sunlight, and achieve exceptional results.

The XCD 3,4/75P lens is priced at $2,229 USD / € 2529 EUR and is available to purchase online and at selected retail stores worldwide. For more information, visit www.hasselblad.com.

The Hasselblad X Extension Tube (9mm) will be launched simultaneously. It is designed specifically for the X System cameras, 907X cameras, and XCD series lenses. Extending the distance between the lens and the image sensor reduces the XCD lens's minimum focusing distance, enhancing the close-up capability and bringing intricate details within reach. The Hasselblad X Extension Tube is priced at $299 USD / €339 EUR and available to purchase online and at selected retail stores worldwide.

About Hasselblad
The Hasselblad X Extension Tube (9mm) will be launched simultaneously. It is designed specifically for the X System cameras, 907X cameras, and XCD series lenses. Extending the distance between the lens and the image sensor reduces the XCD lens's minimum focusing distance, enhancing the close-up capability and bringing intricate details within reach. The Hasselblad X Extension Tube is priced at $299 USD / €339 EUR and available to purchase online and at selected retail stores worldwide.

Headquartered in Sweden and renowned around the globe, Hasselblad has been inspiring photographers since 1941. Our cameras have captured many iconic images, including the first humans on the Moon. For over 80 years, Hasselblad has pushed the boundaries of photographic storytelling with exceptional image quality, exquisite Scandinavian design, and meticulous craftsmanship, equipping photographers with the tools and inspiration to create timeless images.

Cedric Roux: Before Rebirth

By Cedric Roux

Publisher : ODYSSEE

2024 | 96 pages

Empty storefronts dot the downtown, while massive brick tobacco warehouses stretch the length of city blocks—abandoned and awaiting creative reuse. Wilson, North Carolina, feels frozen in the 1970s. Invited by the Eye on Main Street festival, photographer Cedric Roux made several trips to this enigmatic town. For a photographer used to capturing the vibrant energy of New York City streets—his first book, My Wonderland (now sold out), vividly chronicled the bustling metropolis—his initial encounter with Wilson was a profound shock.

Expecting a town in the midst of a vibrant renaissance, Roux wandered Wilson daily, exploring its diverse areas: downtown, affluent suburbs, and struggling neighborhoods. On either side of the railroad tracks that symbolically and socially divide the city, he sought a light that might suggest an emerging revival..

In his latest book, Before Rebirth, Roux captures this sense of disconnection, using his lens to explore a promise not yet realized. With a population of just 47,000, Wilson is a far cry from Manhattan’s 1.5 million. Used to the dense human energy that fuels his photographic style, Roux found himself reimagining his approach. His work took on a more stripped-down, documentary aesthetic, yet it remains deeply rooted in place and retains the distinctive palette and framing that define his vision..

In collaboration with artistic director Jean-Matthieu Gautier, Roux drew from his imagination and visual archives to craft a narrative that stays true to his photographic roots while stepping far beyond his usual realm.

All About Cedric Roux

John Divola: San Fernando Valley

By John Divola

Publisher : Nazraeli Press

2024 | 60 pages

From the publisher: San Fernando Valley is where John Divola was born and raised, and it served as both backdrop and subject for his earliest, serious photographic explorations, made during the early 1970s. This previously unpublished body of work shows “the Valley” through the eyes of a young photographer who would soon become an internationally-recognized artist with the exhibition and publication of his much more conceptual “Zuma” series. The black and white photographs in “San Fernando Valley” comprise a series of subject groupings which, pulled together, show early manifestations of the deadpan humor and the ability to capture everyday scenes wrapped in loneliness, for which Divola is now well-known. The book is also, and not incidentally, a fascinating record of a quintessentially 1970s Los Angeles culture. John Divola’s work is the subject of numerous books and catalogues. Widely exhibited and collected throughout the United States, Europe, Japan and Australia, Divola’s photographs are included in the permanent collections of many public and private institutions, including those of The Museum of Modern Art, New York; Metropolitan Museum of Art, New York; Getty Museum, Los Angeles; and the San Francisco Museum of Modern Art.

All About John Divola

Cig Harvey: Emerald Drifters

By Cig Harvey

Publisher : The Monacelli Press

2025 | 224 pages

Following her celebrated monograph Blue Violet (Monacelli, 2021), photographer Cig Harvey continues her personal study of sensory experience, focusing on the ephemeral nature of light, pigment, and vision. Her latest photographs are lush tableaux of her signature subjects – flora, cakes, domestic interiors, and the human figure in landscape – accompanied by prose vignettes on the science and art of color, written in her vibrant, intimate style. Featuring an afterword by award-winning novelist and poet Ocean Vuong, Emerald Drifters is a catalogue of pleasures and heartbreaks, and ‘an urgent call to live.’

All About Cig Harvey

Helmut Newton. Berlin, Berlin

By Helmut Newton

Publisher : Taschen

2025 | 244 pages

Born in Berlin in 1920, Helmut Newton trained as a teenager with legendary photographer Yva, following her lead into the enticing pastures of fashion, portraiture and nudes. Forced to flee the Nazis aged only 18, Newton never left Berlin behind. After his career exploded in Paris in the 1960s, he returned regularly to shoot for magazines like Constanze, Adam, Vogue, Condé Nast's Traveler, ZEITmagazin, Männer Vogue, Max and the Süddeutsche Zeitung Magazin as well as his own magazine Helmut Newton’s Illustrated. In 1979, the newly relaunched German Vogue commissioned him to retrace the footsteps of his youth to capture the fashion moment. The resulting portfolio, Berlin, Berlin!, inspired the title of the exhibition which celebrates 20 years of the Helmut Newton Foundation. This collection includes Newton’s most iconic Berlin images, as well as many unknown shots from the 1930s to the 2000s: nightcrawlers in uber-cool clubs and restaurants, nude portraits in the boarding houses he knew from his youth, and the Berlin film scene, featuring Hanna Schygulla and Wim Wenders at the Berlin Wall, John Malkovich and David Bowie. In October 2003, only months before his death, Newton moved large parts of his archive to his new foundation, housed in the Museum of Photography beside the Zoologischer Garten station―the very station from which he fled Berlin in the winter of 1938. This publication thus closes a circle in the story of his extraordinary life and work.

Hasselblad Expands XCD Portable Lens Series with the Lightweight, Standard XCD 3,4/75P Lens

Ideal for Portraits, Street, and Still-Life Photography

More information about the Hasselblad Lens

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