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Sid Avery
Sid Avery

Sid Avery

Country: United States
Birth: 1918 | Death: 2002

Sid Avery (October 12, 1918 – July 1, 2002) was an American photographer and director who was best known for capturing the private moments of legendary Hollywood celebrities like Elizabeth Taylor, Rock Hudson, James Dean, Marlon Brando, Humphrey Bogart and Audrey Hepburn as showcased in his book Hollywood at Home.

Avery was born in Akron, Ohio on October 12, 1918. He was only nine months old when they decided to move out to Los Angeles, California, which is where he grew up. Sid Avery received his high school education at the institution of Roosevelt High School. He discovered his love and talent of photography when he was young due to the fact that he was able to work with his uncle, Max Tatch, who was a landscape and architectural photographer. His uncle was able to teach him the skills required to use cameras, film, and darkrooms. After he graduated from high school, Sid Avery worked in a camera store on Sunset Boulevard, Hollywood where he further gained love and inspiration for photography. While working in the shop, he had opportunities to meet many famous photographers. This also encouraged him to take more photography classes. He also gained the experience of being a darkroom assistant.

He served in the Army in World War II. When he returned from the war, he began his work of photographing celebrities. Sid Avery eventually became one of the top advertising photographers in Los Angeles. He was also a director of television commercials. Sid Avery was married to Diana Avery. Together they had three children named Sandra Guttman, Marc Avery, and Ron Avery. Sid Avery also had three grandchildren.

He founded the Hollywood Photographer's Archive (HPA) and which is known today as mptvimages.com in an effort to preserve the work of the early Hollywood photographers. Sid Avery's work was commonly featured in publications such as Life, Look, Colliers and The Saturday Evening Post. There is a collection of his work, Hollywood at Home: A Family Album 1950-1965, that was published by Crown in the year of 1990. He is most famous for his work of photography that captured the home life of famous celebrities at the time. He captured the celebrities in their own element aside from the glamour of fame. Sid Avery died at the age of 83 on July 1, 2002, in Los Angeles, California.

Source: Wikipedia


One of six children, Sid Avery was born in 1918 in Ohio and moved to Los Angeles at a young age. Avery repaired a broken brownie box camera that he had found, and with the tutelage of his architectural photographer uncle he began to learn the basics of the photographic profession. By the time he entered Roosevelt High School, Avery’s talent in photography won him numerous prizes and after graduation he landed a job at Morgan’s Camera store on Sunset Boulevard.

Avery was pursuing various odd photography jobs when World War II intervened. He was drafted into the Army, assigned to the Signal Corps, and selected to receive six months of training at Life magazine in New York before being sent overseas. Avery was stationed in London and was placed in charge of the Army Pictorial Service Laboratory, where all the stills and combat footage that came out of the European Theater of Operations passed through his hands. This included the detailed, highly classified photomontages of the French coast which were produced for the Normandy invasion. In order to handle this special material, Avery was granted an immediate commission by General Eisenhower himself.

Photojournalism publications proliferated during the post-war years, and interest in film stars and their private lives grew to an all time high. During the 1950’s and early 1960’s, Avery photographed screen legends such as Humphrey Bogart, Lauren Bacall, Clark Gable, James Dean, Marlon Brando, James Stewart, and Alfred Hitchcock. His photographic essays appeared in the pages of The Saturday Evening Post, Look, Photoplay, Collier’s, Reader’s Digest, and many others.

Avery’s characteristically low key, unobtrusive manner struck a sympathetic chord with reclusive and difficult personalities like Humphrey Bogart, who generally refused to be photographed. Bogart would eventually allow himself to be photographed by Avery with his pregnant wife Lauren Bacall and his son Stephen at their home.

Sid Avery photographs have been exhibited and have been included in the permanent collections of the Museum of Modern Art in New York and San Francisco, the International Center of Photography in New York, the Smithsonian Institute in Washington, D.C., and the Los Angeles County Museum of Art in California.

Source: Wikipedia


 

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Peter Allert
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Additionally he highlights his subjects with spotlights (DEDO Lights) for every individual exposure in different adjustments and configurations.Source: www.peterallert.de Interview with Peter Allert All About Photo: Where did you study photography? Peter Allert: At the age of 7, I've been fascinated by photography. I got my first camera for his birthday and it went right now with this new adventure. During the whole period of schooling and youth I was obsessed with the possibilities of this medium... it was back then to my great passion. My love of nature and my subsequent study of biology, were another fertile ground for the expansion of my photographic works in new and fascinating areas. Later, I got access to advertising photography. I worked very successfully for 17 years in advertising, primarily for the automotive industry and in fashion. Ten years ago, then started my burnout, I was too other-directed and under constant pressure. Finally I lost my soul - I fell emotionally in a Coma, which never ended and I lost all my passion for photography! Only after many painful and difficult years, then a miracle, my miracle! In September 2013, I suddenly felt a new and ever expectant strength in me. She became stronger and stronger and I got my second chance! I quickly realized that I may never work externally determined with photography again - so I had a strong desire to completely new and original ways to go in photography. And so the desire as an artist within the photograph was made to work. AAP: Do you have a mentor? PA: I am self-educator and have teach me everything completely yourself. I have been doing all learned to make all analog laboratory processes such as color negative films and slide films to develop or color enlargements and edit. But also all black & white I have processes teach me ... Method as bromoil print have inspired to my digital workflow in today's time to orient myself to it. I grew up with analog photography and this has shaped me first of all. Thus, I am now very well be able to touch this analog in my image processing to achieve! AAP: How long have you been a photographer? PA: I have worked for over 20 years as a professional photographer. Before that, I financed my studies in Biology with smaller photo jobs. My first photos were nature photography, macro photography of animals and plants. After this the portrait photograph was added. AAP: What or who inspires you? PA: Edward Steichen & Robert Mapplethorpe! Both have always touched my soul in a special way!But in general I consider myself away from These kinds of inspiration! It would be too manipulative and determined by others, to allow more of it than I do this currently... AAP: How could you describe your style? PA: My style has only an analog touch, which often is derived from the early days of analog photography. I am fascinated by this authenticity that has shaped this wonderful photography. The soul of this unique works is always a great motivator for my own photography! AAP: What kind of gear do you use? Camera, lens, digital, film? PA: I'm using a Canon EOS mark II and a zoom ED 21-70 mm and a 100 mm lens for portraits. Lately I have been photographing with the camera of my Gallaxy S4 smartphones .. just for trying new. AAP: Do you spend a lot of time editing your images? For what purpose? PA: My image processing is very complex and requires a lot of time, which I'm taking. Often I need this more than a week! It is a process, similar to an adventure through your own soul. I have to feel all this, sometimes in a painful way - they are pure emotions of myself, which I will in this work with integrate into my images. There is no motivation necessary because it is the pure passion, if the appropriate moment has arrived! It's all about that moment, that when my emotions are ready and my soul opens up entirely! AAP: Favorite(s) photographer(s)? PA: Edward Steichen & Robert Mapplethorpe! AAP: What advice would you give a young photographer? PA: My main advice is: Stay always hear and feel your self-determined and soul in your work! Everything should come from your heart and your soul and feed into your work. AAP: An idea, a sentence, a project you would like to share? PA: Photography is the dierekte wire to my soul - my pictures are the direct reflection of my soul .. this my pictures tell of my feelings and my emotions. Each photo tells its own to profound story. Each image is thus a profound adventure of a portion of my own soul! This means to me that photography today! AAP: Anything else you would like to share? PA: As a little boy I dreamed of good spirits and fairies - I was intrigued by this mystical world! And so this dream accompanied my life ... When I felt my soul again in September 2013, I knew very quickly with this message deal. I was aware that puts a special soul in some, few people! And this I felt ever again. So this new photography had to include this topic. "Ghosts & Fays" and "Souls"!
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