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Sid Avery
Sid Avery

Sid Avery

Country: United States
Birth: 1918 | Death: 2002

Sid Avery (October 12, 1918 – July 1, 2002) was an American photographer and director who was best known for capturing the private moments of legendary Hollywood celebrities like Elizabeth Taylor, Rock Hudson, James Dean, Marlon Brando, Humphrey Bogart and Audrey Hepburn as showcased in his book Hollywood at Home.

Avery was born in Akron, Ohio on October 12, 1918. He was only nine months old when they decided to move out to Los Angeles, California, which is where he grew up. Sid Avery received his high school education at the institution of Roosevelt High School. He discovered his love and talent of photography when he was young due to the fact that he was able to work with his uncle, Max Tatch, who was a landscape and architectural photographer. His uncle was able to teach him the skills required to use cameras, film, and darkrooms. After he graduated from high school, Sid Avery worked in a camera store on Sunset Boulevard, Hollywood where he further gained love and inspiration for photography. While working in the shop, he had opportunities to meet many famous photographers. This also encouraged him to take more photography classes. He also gained the experience of being a darkroom assistant.

He served in the Army in World War II. When he returned from the war, he began his work of photographing celebrities. Sid Avery eventually became one of the top advertising photographers in Los Angeles. He was also a director of television commercials. Sid Avery was married to Diana Avery. Together they had three children named Sandra Guttman, Marc Avery, and Ron Avery. Sid Avery also had three grandchildren.

He founded the Hollywood Photographer's Archive (HPA) and which is known today as mptvimages.com in an effort to preserve the work of the early Hollywood photographers. Sid Avery's work was commonly featured in publications such as Life, Look, Colliers and The Saturday Evening Post. There is a collection of his work, Hollywood at Home: A Family Album 1950-1965, that was published by Crown in the year of 1990. He is most famous for his work of photography that captured the home life of famous celebrities at the time. He captured the celebrities in their own element aside from the glamour of fame. Sid Avery died at the age of 83 on July 1, 2002, in Los Angeles, California.

Source: Wikipedia


One of six children, Sid Avery was born in 1918 in Ohio and moved to Los Angeles at a young age. Avery repaired a broken brownie box camera that he had found, and with the tutelage of his architectural photographer uncle he began to learn the basics of the photographic profession. By the time he entered Roosevelt High School, Avery’s talent in photography won him numerous prizes and after graduation he landed a job at Morgan’s Camera store on Sunset Boulevard.

Avery was pursuing various odd photography jobs when World War II intervened. He was drafted into the Army, assigned to the Signal Corps, and selected to receive six months of training at Life magazine in New York before being sent overseas. Avery was stationed in London and was placed in charge of the Army Pictorial Service Laboratory, where all the stills and combat footage that came out of the European Theater of Operations passed through his hands. This included the detailed, highly classified photomontages of the French coast which were produced for the Normandy invasion. In order to handle this special material, Avery was granted an immediate commission by General Eisenhower himself.

Photojournalism publications proliferated during the post-war years, and interest in film stars and their private lives grew to an all time high. During the 1950’s and early 1960’s, Avery photographed screen legends such as Humphrey Bogart, Lauren Bacall, Clark Gable, James Dean, Marlon Brando, James Stewart, and Alfred Hitchcock. His photographic essays appeared in the pages of The Saturday Evening Post, Look, Photoplay, Collier’s, Reader’s Digest, and many others.

Avery’s characteristically low key, unobtrusive manner struck a sympathetic chord with reclusive and difficult personalities like Humphrey Bogart, who generally refused to be photographed. Bogart would eventually allow himself to be photographed by Avery with his pregnant wife Lauren Bacall and his son Stephen at their home.

Sid Avery photographs have been exhibited and have been included in the permanent collections of the Museum of Modern Art in New York and San Francisco, the International Center of Photography in New York, the Smithsonian Institute in Washington, D.C., and the Los Angeles County Museum of Art in California.

Source: Wikipedia


 

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Nicola Perscheid
Germany
1864 | † 1930
Nicola Perscheid (3 December 1864 - 12 May 1930) was a German photographer. He is primarily known for his artistic portrait photography. He developed the "Perscheid lens", a soft focus lens for large format portrait photography. Perscheid was born as Nikolaus Perscheid in Moselweiβ [de] near Koblenz, Germany, where he also went to school. At the age of 15, he began an apprenticeship as a photographer. Subsequently, Perscheid earned his living as an itinerant photographer; he worked, amongst other places, in Saarbrücken, Trier, and Colmar, but also in Nice, Vienna, or Budapest. In Klagenfurt in Austria he finally found a permanent position and on 1 March 1887, he became a member of the Photographic Society of Vienna (Wiener Photographische Gesellschaft). In 1889, he moved to Dresden, where he initially worked in the studio of Wilhelm Höffert (1832-1901), a well-known studio in Germany at that time, before opening his own studio in Görlitz on 6 June 1891. The next year he was appointed court photographer at the court of Albert, King of Saxony. In 1894, Perscheid moved to Leipzig. Perscheid had his first publication of an image of his in a renowned photography magazine in 1897, and subsequently participated in many exhibitions and also had contacts with artist Max Klinger. As an established and well-known photographer, he moved in 1905 to Berlin. There, he experimented with early techniques for colour photography, without much success, and when his assistant Arthur Benda [de] left him in 1907, Perscheid gave up these experiments altogether. His portraits, however, won him several important prizes, but apparently were not an economic success: he sold his studio on 24 June 1912. In October 1913, he held a course at the Swedish society of professional photographers, the Svenska Fotografernas Förbund, which must have been a success as it was praised even ten years later. In 1923, he followed a call by the Danish college for photography in Kopenhagen. Percheid had several students who would later become renowned photographers themselves. Arthur Benda studied with him from 1899 to 1902, and joined him again in 1906 as his assistant for experimenting with colour photography. Benda left Perscheid in 1907; together with Dora Kallmus he went to Vienna and worked in her studio Atelier d'Ora, which he eventually took over and that continued to exist under the name d'Ora-Benda until 1965. Kallmus herself also had studied from January to May 1907 at Perscheid's. Henry B. Goodwin, who later emigrated to Sweden and in 1913 organized Perscheid's course there, studied with Perscheid in 1903. In 1924 the Swedish photographer Curt Götlin (1900-1993) studied at Perscheid's studio. Perscheid also influenced the Japanese photographer Toragorō Ariga, who studied in Berlin from 1908 to 1914 and also followed Perscheid's courses. He returned in 1915 to Japan. The Perscheid lens was developed around 1920. It is a soft-focus lens with a wide depth of field, produced by Emil Busch AG after the specifications of Perscheid. The lens is designed especially for large format portrait photography. Ariga introduced the Perscheid lens in Japan, where it became very popular amongst Japanese portrait photographers of the 1920s. Even after the sale of his studio, Perscheid continued to work as a photographer and even rented other studio rooms in 1917. Besides artistic photography, he also always did "profane" studio portraits, for instance for the Postkartenvertrieb Willi Sanke in Berlin that between 1910 and 1918 published a series of about 600 to 700 numbered aviation postcards, including a large number of portraits of flying aces, a number of which were done by Perscheid. Towards the end of the 1920s, Perscheid had severe financial problems. In autumn 1929 he had to sub-rent his apartment to be able to pay his own rent. Shortly afterwards, he suffered a stroke, and was hospitalized in spring of 1930. While he was at the hospital, his belongings, including his cameras and photographic plates, but also all his furniture were auctioned off to pay his debts. Two weeks after the auction, on 12 May 1930, Perscheid died at the Charité hospital in Berlin. Source: Wikipedia
Jon Enoch
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