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Sid Avery
Sid Avery

Sid Avery

Country: United States
Birth: 1918 | Death: 2002

Sid Avery (October 12, 1918 – July 1, 2002) was an American photographer and director who was best known for capturing the private moments of legendary Hollywood celebrities like Elizabeth Taylor, Rock Hudson, James Dean, Marlon Brando, Humphrey Bogart and Audrey Hepburn as showcased in his book Hollywood at Home.

Avery was born in Akron, Ohio on October 12, 1918. He was only nine months old when they decided to move out to Los Angeles, California, which is where he grew up. Sid Avery received his high school education at the institution of Roosevelt High School. He discovered his love and talent of photography when he was young due to the fact that he was able to work with his uncle, Max Tatch, who was a landscape and architectural photographer. His uncle was able to teach him the skills required to use cameras, film, and darkrooms. After he graduated from high school, Sid Avery worked in a camera store on Sunset Boulevard, Hollywood where he further gained love and inspiration for photography. While working in the shop, he had opportunities to meet many famous photographers. This also encouraged him to take more photography classes. He also gained the experience of being a darkroom assistant.

He served in the Army in World War II. When he returned from the war, he began his work of photographing celebrities. Sid Avery eventually became one of the top advertising photographers in Los Angeles. He was also a director of television commercials. Sid Avery was married to Diana Avery. Together they had three children named Sandra Guttman, Marc Avery, and Ron Avery. Sid Avery also had three grandchildren.

He founded the Hollywood Photographer's Archive (HPA) and which is known today as mptvimages.com in an effort to preserve the work of the early Hollywood photographers. Sid Avery's work was commonly featured in publications such as Life, Look, Colliers and The Saturday Evening Post. There is a collection of his work, Hollywood at Home: A Family Album 1950-1965, that was published by Crown in the year of 1990. He is most famous for his work of photography that captured the home life of famous celebrities at the time. He captured the celebrities in their own element aside from the glamour of fame. Sid Avery died at the age of 83 on July 1, 2002, in Los Angeles, California.

Source: Wikipedia


One of six children, Sid Avery was born in 1918 in Ohio and moved to Los Angeles at a young age. Avery repaired a broken brownie box camera that he had found, and with the tutelage of his architectural photographer uncle he began to learn the basics of the photographic profession. By the time he entered Roosevelt High School, Avery’s talent in photography won him numerous prizes and after graduation he landed a job at Morgan’s Camera store on Sunset Boulevard.

Avery was pursuing various odd photography jobs when World War II intervened. He was drafted into the Army, assigned to the Signal Corps, and selected to receive six months of training at Life magazine in New York before being sent overseas. Avery was stationed in London and was placed in charge of the Army Pictorial Service Laboratory, where all the stills and combat footage that came out of the European Theater of Operations passed through his hands. This included the detailed, highly classified photomontages of the French coast which were produced for the Normandy invasion. In order to handle this special material, Avery was granted an immediate commission by General Eisenhower himself.

Photojournalism publications proliferated during the post-war years, and interest in film stars and their private lives grew to an all time high. During the 1950’s and early 1960’s, Avery photographed screen legends such as Humphrey Bogart, Lauren Bacall, Clark Gable, James Dean, Marlon Brando, James Stewart, and Alfred Hitchcock. His photographic essays appeared in the pages of The Saturday Evening Post, Look, Photoplay, Collier’s, Reader’s Digest, and many others.

Avery’s characteristically low key, unobtrusive manner struck a sympathetic chord with reclusive and difficult personalities like Humphrey Bogart, who generally refused to be photographed. Bogart would eventually allow himself to be photographed by Avery with his pregnant wife Lauren Bacall and his son Stephen at their home.

Sid Avery photographs have been exhibited and have been included in the permanent collections of the Museum of Modern Art in New York and San Francisco, the International Center of Photography in New York, the Smithsonian Institute in Washington, D.C., and the Los Angeles County Museum of Art in California.

Source: Wikipedia


 

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More Great Photographers To Discover

Jimmy Nelson
United Kingdom
1967
Jimmy Nelson, born in 1967, embarked on a transformative journey across Tibet at age 17, captured by English National Geographic. He became a photojournalist, covering war zones and producing "Literary Portraits of China" for Shell Oil. Later, he celebrated global diversity with "Before they Pass Away" and "Homage to Humanity. " Through his lens, Nelson immortalized indigenous cultures, inspiring cultural preservation and appreciation worldwide. James Philip Nelson, born in 1967 in Sevenoaks, Kent, led a diverse childhood marked by travels across Africa, Asia, and South America alongside his father, a geologist for International Shell. At 16, he developed Alopecia totalis, triggered by stress and malaria medication. A year later, he embarked on a two-year trek across Tibet, capturing the journey with a small camera. Upon his return, his images were published by English National Geographic. Subsequently, Nelson ventured into photojournalism, documenting war zones and later commissioned by Shell Oil for Literary Portraits of China. Transitioning to commercial advertising in 1997, he continued to document remote cultures. In 2010, Nelson embarked on his second book, Before they Pass Away, a three-year endeavor photographing over 35 indigenous tribes worldwide. Using a 50-year-old 4x5in camera, Nelson drew inspiration from Edward S. Curtis, aiming to romantically portray his subjects. He emphasized that the project was not about factual accuracy but rather his artistic interpretation of diversity and beauty. Tribes photographed included the Huli and Kalam tribes of New Guinea, the Tsaatan of Mongolia, and the Mursi people of Ethiopia's Omo River valley. Financing came from Dutch billionaire Marcel Boekhoorn, resulting in a published book with photographs, texts, and limited editions. In September 2018, Nelson released his third book, Homage to Humanity, featuring over 400 photographs showcasing 30 indigenous cultures. The book includes interviews with tribal members, infographics about the depicted locations and cultures, and an application incorporating 360° film material linked to the images, along with behind-the-scenes videos and travel background information. Nelson collaborated with assistant Stephanie van der Wiel, whom he met at Leiden's National Museum of Ethnology. "Homage to Humanity" aims to be more inclusive than Nelson's previous work, addressing criticisms of his earlier book, "Before they Pass Away." Papuan chief Mundiya Kepanga emphasizes in the foreword the importance of preserving cultural values and identity for future generations.
Eszter Halasi
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Li Zhensheng
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Li Zhensheng (born September 22, 1940) is a Chinese photojournalist who captured some of the most telling images from the Great Proletarian Cultural Revolution, better known as the Chinese Cultural Revolution. His employment at the Heilongjiang Daily, which followed the party line, and his decision to wear a red arm band indicating an alliance with Chairman Mao Zedong, allowed him access to scenes otherwise only described in written and verbal accounts. His recent publication of the book, Red-Color News Soldier exhibits both the revolutionary ideals and, more notably, many of the atrocities that occurred during the Cultural Revolution. The Heilongjiang Daily newspaper had a strict policy in accordance with a government dictate that only "positive" images could be published, which consisted mostly of smiling revolutionaries offering praise for Chairman Mao. The "negative" images, which depicted the atrocities of the time, were hidden beneath a floorboard in his house before he brought them to light at a photo exhibit in 1988. Early life Li Zhensheng was born to a poor family in Dalian, which is located in the northeastern province of Liaoning, China. At the time of his birth this was Kwantung Leased Territory, where Japan maintained the puppet regime, Manchukuo. His mother died when he was three, and his older brother, who was a member of the People's Liberation Army was killed during the Chinese Civil War. Zhensheng helped his father, who was a cook on a steamship and later as a farmer, until Zhensheng was 10-years-old. Zhensheng quickly rose to the top of his class despite starting school late. He later earned a spot at the Changchun Film School, where he acquired much of his photographic knowledge. 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It is separated into five chronological sections: 1964-1966 titled "It is right to rebel"; 1966 titled "Bombard the Headquarters"; 1966-1968 titled "The Red Sun in our hearts"; 1968-1972 titled "Revolution is not a dinner party"; and 1972-1974 titled "Die Fighting." The veteran China analyst John Gittings was among the reviewers who welcomed Li's book. He noted that Li was a Red Guard as well as a photographer and did not deny that he also led "struggle sessions" against innocent victims; but his pictures reflect a deeper desire to record and understand. Li's book was "unique" for a simple reason: "Although the post-Mao Chinese government has labeled the cultural revolution '10 years of chaos,' it still tries to suppress any real inquiry into the countless human tragedies it caused..." The book, which has not been published in China, took many years to publish. Zhensheng's "negative" pictures (those that depicted the atrocities of the cultural revolution) were first revealed publicly in March 1988 at a Chinese Press Association's photography competition in Beijing. The show, entitled "Let History Tell the Future" consisted of twenty images from his collection, which were deemed "counterrevolutionary. " In December of that year, Zhensheng met Robert Pledge, an American who was director of Contact Press Images, an international photo agency, who had come to Beijing. They agreed to work together on a book of Zhensheng's photos, but to wait until the political climate was right. Seven months later, in June 1989, the brutal events of Tiananmen Square made worldwide headlines, and Zhensheng became determined to produce a book to show the world the images from the Cultural Revolution. Work on the book began in 1999. Since Pledge did not speak Chinese, and Zhensheng did not speak English, the two had to coordinate work through the use of translators — many of whom became integral parts of their relationship. Zhensheng sent over 30,000 brown envelopes to Pledge's office in New York City, each containing photographic negatives. A number of the images are self-portraits of Zhensheng. This was the result of always returning to the paper with one extra frame on the film roll; a photojournalism technique of always being prepared to cover a breaking news event at the last minute. Zhensheng would "burn off" the last image with a photo of himself shortly before developing the film. Often the poses were humorous and playful. One such image of Zhensheng exposing his bare chest was published in the book He said he was attempting to recreate the old expression of "baring one's chest in the face of adversity," or in his case, communism. During book tours Zhensheng makes a point to speak of his love for China. 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