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Sid Avery
Sid Avery

Sid Avery

Country: United States
Birth: 1918 | Death: 2002

Sid Avery (October 12, 1918 – July 1, 2002) was an American photographer and director who was best known for capturing the private moments of legendary Hollywood celebrities like Elizabeth Taylor, Rock Hudson, James Dean, Marlon Brando, Humphrey Bogart and Audrey Hepburn as showcased in his book Hollywood at Home.

Avery was born in Akron, Ohio on October 12, 1918. He was only nine months old when they decided to move out to Los Angeles, California, which is where he grew up. Sid Avery received his high school education at the institution of Roosevelt High School. He discovered his love and talent of photography when he was young due to the fact that he was able to work with his uncle, Max Tatch, who was a landscape and architectural photographer. His uncle was able to teach him the skills required to use cameras, film, and darkrooms. After he graduated from high school, Sid Avery worked in a camera store on Sunset Boulevard, Hollywood where he further gained love and inspiration for photography. While working in the shop, he had opportunities to meet many famous photographers. This also encouraged him to take more photography classes. He also gained the experience of being a darkroom assistant.

He served in the Army in World War II. When he returned from the war, he began his work of photographing celebrities. Sid Avery eventually became one of the top advertising photographers in Los Angeles. He was also a director of television commercials. Sid Avery was married to Diana Avery. Together they had three children named Sandra Guttman, Marc Avery, and Ron Avery. Sid Avery also had three grandchildren.

He founded the Hollywood Photographer's Archive (HPA) and which is known today as mptvimages.com in an effort to preserve the work of the early Hollywood photographers. Sid Avery's work was commonly featured in publications such as Life, Look, Colliers and The Saturday Evening Post. There is a collection of his work, Hollywood at Home: A Family Album 1950-1965, that was published by Crown in the year of 1990. He is most famous for his work of photography that captured the home life of famous celebrities at the time. He captured the celebrities in their own element aside from the glamour of fame. Sid Avery died at the age of 83 on July 1, 2002, in Los Angeles, California.

Source: Wikipedia


One of six children, Sid Avery was born in 1918 in Ohio and moved to Los Angeles at a young age. Avery repaired a broken brownie box camera that he had found, and with the tutelage of his architectural photographer uncle he began to learn the basics of the photographic profession. By the time he entered Roosevelt High School, Avery’s talent in photography won him numerous prizes and after graduation he landed a job at Morgan’s Camera store on Sunset Boulevard.

Avery was pursuing various odd photography jobs when World War II intervened. He was drafted into the Army, assigned to the Signal Corps, and selected to receive six months of training at Life magazine in New York before being sent overseas. Avery was stationed in London and was placed in charge of the Army Pictorial Service Laboratory, where all the stills and combat footage that came out of the European Theater of Operations passed through his hands. This included the detailed, highly classified photomontages of the French coast which were produced for the Normandy invasion. In order to handle this special material, Avery was granted an immediate commission by General Eisenhower himself.

Photojournalism publications proliferated during the post-war years, and interest in film stars and their private lives grew to an all time high. During the 1950’s and early 1960’s, Avery photographed screen legends such as Humphrey Bogart, Lauren Bacall, Clark Gable, James Dean, Marlon Brando, James Stewart, and Alfred Hitchcock. His photographic essays appeared in the pages of The Saturday Evening Post, Look, Photoplay, Collier’s, Reader’s Digest, and many others.

Avery’s characteristically low key, unobtrusive manner struck a sympathetic chord with reclusive and difficult personalities like Humphrey Bogart, who generally refused to be photographed. Bogart would eventually allow himself to be photographed by Avery with his pregnant wife Lauren Bacall and his son Stephen at their home.

Sid Avery photographs have been exhibited and have been included in the permanent collections of the Museum of Modern Art in New York and San Francisco, the International Center of Photography in New York, the Smithsonian Institute in Washington, D.C., and the Los Angeles County Museum of Art in California.

Source: Wikipedia


 

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More Great Photographers To Discover

Cole Weston
United States
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Cole Weston, born on January 30, 1919 in Los Angeles, was the fourth and youngest son of famed 20th Century photographer, Edward Henry Weston. Cole received his first camera, a 4 by 5 Autograflex, from his brother Brett in 1935. Cole graduated with a degree in theater arts from the Cornish School in Seattle in 1937 and then served in the Navy during World War II as a welder and photographer. After his discharge from the Navy in 1945 Cole worked for Life Magazine. In 1946 he moved to Carmel to assist his father Edward. During this time Eastman Kodak started sending their new color film, Kodachrome, for Edward to try out. Cole took this opportunity to experiment with this new medium and eventually became one of the world’s great masters of fine art color photography. In 1957 Cole began shooting his first color photographs of the magnificent Big Sur coast, Monterey Peninsula and central California. At this time he carried on his own portrait business while assisting his ailing father, who passed away in 1958. Edward had authorized Cole to print from Edward’s negatives after his death, so Cole continued printing Edward’s work while pursuing his own fine art photography. In 1975 Cole began lecturing and conducting workshops on his father’s photography as well as his own. With his work in the theater arts Cole was a natural when it came to teaching and lecturing and his many students still comment on what a great workshop he gave. He traveled throughout the United States, England, Europe, Russia, Mexico, New Zealand and the South Pacific photographing and inspiring others with his characteristic enthusiasm and charm. In 1988 after three decades devoted to printing his father’s work, Cole at last set aside his responsibility to Edward’s legacy and refocused on his own photography. Cole had his first solo exhibition in San Francisco in 1971. Since then, his work has been featured in more than sixty exhibitions worldwide and has been collected by museums throughout the United States and Europe. His work has been featured in numerous gallery shows and publications with three monographs and numerous articles having been published on his exquisite photography. Michael Hoffman from Aperture Publications once quoted, “In the history of photography there are but a few masters of color photography, Cole Weston is assuredly one of these masters of the medium whose dramatic powerful images are a source of great joy and pleasure”. Cole passed away from natural causes on April 20th, 2003. Like Cole, who once carried on the legacy of his father’s photography, his children have decided, as a tribute to their father, to carry on printing and offer Trust prints of Cole’s fine color photographs. Cole Weston was a dedicated artist and master of fine photography. Hopefully the availability of modern prints will make it possible for photographic enthusiasts everywhere to continue to enjoy his life’s work.
David Yarrow
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David Yarrow was born in Glasgow, Scotland in 1966. He took up photography at an early age and as a 20-year-old found himself working as a photographer for The London Times on the pitch at the World Cup Final in Mexico City. On that day, David took the famous picture of Diego Maradona holding the World Cup and, as a result, was subsequently asked to cover the Olympics and numerous other sporting events. Many years later David established himself as a fine art photographer by documenting the natural world from new perspectives and the last nine years have been career-defining. David's evocative and immersive photography of life on earth is most distinctive and has earned him an ever-growing following amongst art collectors. His large monochrome images made in Los Angeles are on display in leading galleries and museums across Europe and North America. He is now recognized as one of the best-selling fine art photographers in the world and his limited edition works are regularly sold at high prices at Sotheby's and other auction houses. In September 2019, Rizzoli published their second book by David Yarrow. It was Rizzoli's flagship book and their Autumn catalog featured David's image on the cover. The book's foreword was written by global NFL star Tom Brady and an afterword written by American cultural icon Cindy Crawford. All royalties from this book will be donated to conservation charities Tusk, in the UK and WildAid, in the US. David's position in the industry has been rewarded with a wide range of advisory and ambassadorial roles. He is an ambassador for WildArk and The Kevin Richardson Foundation. As the European ambassador for Nikon, he has recently been integral to the company's most anticipated camera release of the last decade. In December 2017 he shot LVMH's latest “Don't Crack Under Pressure” campaign with Cara Delevingne, which can be seen in airports around the world. In January 2019 David was appointed as a global ambassador for UBS. Most recently, in the spring of 2020, David was appointed a Global Ambassador for Best Buddies – one of America's most established children's charities. In 2018 and 2019 David's work raised over $4.5m for philanthropic and conservation organizations. At Art Miami in December 2019, David's photograph “The Wolves of Wall Street” broke new records. One print, signed by Leonardo DiCaprio and Martin Scorsese, featuring the real Wolf of Wall Street – Jordan Belfort – sold for $200,000. The proceeds went to conservation NGOs supported by DiCaprio. At the start of 2020, David was in Australia documenting the devastating bush fires that have destroyed communities, wildlife, and wildlands. Using the striking and poignant images that he captured of the effects of the fire, Yarrow launched the #KoalaComeback Campaign to support the recovery efforts in Australia. As of early June, the campaign has raised $1.4m. In April 2020, during the Covid-19 pandemic, David joined the Art For Heroes campaign, to raise money for the NHS. He released a print – Our Pride – with all proceeds going to HEROES. For every print purchased, David donated an Our Pride print to an NHS worker. The campaign has surpassed its original target of £1m.
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