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Win a Solo Exhibition in April 2026 + An Exclusive Interview!
Win a Solo Exhibition in April 2026 + An Exclusive Interview!
Denis Olivier
Denis Olivier

Denis Olivier

Country: France
Birth: 1969

My first encounter with photography took place when my parents performed some strange static dances with an object in front of their face. Later they would close themselves up in a special room under the house for long periods of time, and no one was allowed in. They diligently made sure that they were left to their own devices while inside. One day I was given permission to enter the room and allowed to stay, but on the condition that I didn't move or went out. I remember there was a unique chemical perfume and a red light.

I was bewildered: my parents appeared flashing a white light on a piece of paper using a strange apparatus. Then they dipped it into a clear liquid and Behold! I couldn't believe it, A miracle! They were wizards who created pictures.

In the following years I didn't really follow his experiments, I was too young to manipulate cameras and I preferred to draw. Photography, Architecture and Art was always present around us and I still remember the black and white exhibitions that we visited.

When I was a teenager, I continued to draw and started to paint a little. I even took part in some local exhibitions. At the age of 17 I began to take some photographs, I was especially fascinated by mineralogical micro mounts. I started studying biochemistry, but after 3 years I changed to Poitiers school of fine-arts, and took an interest in computer graphics and generated imagery.

While I was there I meet Alain Fleig who introduced me to art photography. I also felt a need to practice photography, and with a friend we spent a lot of time learning how to develop films and photographs. We did sessions with models, scenery, and discovered France.

The second year I had my first personal exhibition in a gallery, which was a great experience, then a training placement with Philippe Salaün, who was at this time Robert Doisneau's developer. Following this I did some jobs for organizations, shows and commissioned works. I then started in December 1995 working with computer graphics and made use of the Internet.

I worked in artistic direction for several years, then digital cameras came along and I found a way to work quickly and experiment without using too many resources such as film, chemicals, photo sensitive paper and of course the wonderful resource of water.

 

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Dayanita Singh
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Oliviero Toscani
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Oliviero Toscani was an Italian photographer whose groundbreaking and often controversial advertising campaigns revolutionized the intersection of art, commerce, and social commentary. Best known for his work with Italian fashion brand Benetton from 1982 to 2000, Toscani transformed advertising into a platform for provocative and thought-provoking messages on issues such as AIDS, racism, religion, and capital punishment. Born in Milan, Toscani inherited a passion for photography from his father, Fedele Toscani, a renowned photojournalist and co-founder of the Publifoto agency. After earning his diploma at the Kunstgewerbeschule Zürich, Toscani began his career collaborating with leading magazines such as Elle, Vogue, L’Uomo Vogue, and Harper’s Bazaar. His early work set the stage for a career that would challenge conventions and ignite conversations worldwide. In 1982, Toscani became Art Director for the Benetton Group, where he created some of the most iconic and controversial advertising campaigns in history. Among these was the unforgettable image of David Kirby, a man dying of AIDS, which echoed the composition of religious pietà paintings. While some criticized the ad for exploiting tragedy to sell clothing, the Kirby family praised it for raising global awareness about AIDS. Other campaigns addressed themes of racial equality, war, and even the death penalty, pushing boundaries and reshaping public perceptions of advertising's role in society. In the early 1990s, Toscani co-founded Colors, a magazine created with American graphic designer Tibor Kalman. With the tagline “a magazine about the rest of the world,” Colors reflected the multicultural ethos of Benetton's campaigns while maintaining editorial independence. Toscani’s tenure at Benetton ended in 2000, but his impact on the brand—and the advertising world—remains indelible. A resident of Tuscany, Toscani continued to innovate beyond the fashion industry. In 2003, he founded La Sterpaia, a research facility dedicated to modern communication, in collaboration with the Regione Toscana. His later projects, including campaigns addressing anorexia and LGBTQ+ rights, further demonstrated his commitment to using photography as a medium for social change. Toscani’s career was not without controversy. His 2005 campaign for the clothing brand Ra-Re, featuring images of men engaging in intimate behavior, sparked outrage among conservative groups. In 2007, his stark portrayal of anorexia through the haunting image of Isabelle Caro drew both acclaim and criticism for its raw honesty. Despite these controversies, Toscani remained a cultural force. When Luciano Benetton returned to the helm of the Benetton Group in 2018, Toscani rejoined him, marking a new chapter in their creative partnership. That same year, he became a member of Italy's Democratic Party, further highlighting his engagement with societal issues. Toscani faced health challenges in his later years, battling amyloidosis. He was hospitalized on January 10, 2025, and passed away three days later at the age of 82. Oliviero Toscani's legacy endures as a testament to the power of photography to challenge norms, inspire dialogue, and provoke change. His work reminds us that art can be more than an aesthetic endeavor—it can be a catalyst for understanding and transformation in the world.
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