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Win a Solo Exhibition in June 2026 + An Exclusive Interview!
Win a Solo Exhibition in June 2026 + An Exclusive Interview!
Joanne Rojcewicz
Joanne Rojcewicz
Joanne Rojcewicz

Joanne Rojcewicz

Country: United States
Birth: 1970

Joanne Rojcewicz grew up in Silver Spring, MD, and attended the University of Delaware (go Blue Hens!). After graduation she worked in a black & white darkroom, developing film and hand-printing photographs. After spending four years inhaling chemicals (and learning a lot about printing and photography), she started working as a photojournalist, spending five years shooting for newspapers in New Mexico, Maryland and Virginia.

Joanne currently works in the creative department at Warner Bros Discovery where she manages marketing campaigns for HBO Max and Discovery Plus.

She lives in Sterling, VA, with her husband and two sons. She enjoys vacationing in the Outer Banks and drinking good beer, preferably at the same time.

Statement
I often joke that I haven’t slept since 2007, when my first son was born. It feels like it’s true. Life with kids can be loud and chaotic. So when photographing my family, I am drawn to the quieter moments.

In this series, I document the everyday activities of my two sons as they grow up. Through images of ordinary events, such as playing outside or taking a walk through the neighborhood, my goal is to capture their youth in a candid and unguarded way.

As my kids get older, they are less enthusiastic about me taking photos of them, but I will keep trying!
 

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More Great Photographers To Discover

Tom Zimberoff
United States
1951
A classically-trained clarinetist, Zimberoff studied music at the University of Southern California before pivoting to photography. As a photojournalist, he has covered hundreds of historical and breaking news stories published worldwide, from the renegotiation of the Panama Canal Treaties; to NATO war games, a trip to Beijing with Secretary of State Alexander Haig opening trade talks with China; the eruption of Mount St. Helens; Super Bowl XIV; to documenting East LA gangs. One plum assignment from Esquire had him photographing "The Most Eligible Women in America." He's shot many hundreds of portraits, including magazine covers from John Lennon to Steve Jobs plus two sitting American presidents (Carter and Reagan) for the covers of Time Magazine and Fortune, as well as advertising campaigns for Fortune 500 companies, Hollywood movie studios, and the US Navy. Zimberoff was nineteen when he shot his first photo assignment for Time magazine: the farewell public recital of violin virtuoso Jascha Heifetz - a personal hero. By the time he turned twenty-one, Zimberoff had toured with the Jackson-5, the Rolling Stones, and Stevie Wonder, spent a day photographing John Lennon, and shot the first cover of People magazine. (It was the 1973 proof-of-concept issue featuring Olympic swimmer Mark Spitz.) Zimberoff has fun describing his pursuit as a predatory sport: hunting big game. "We don't 'load' cameras much anymore," he says, "but we still 'aim' them and 'shoot' pictures." He doesn't stalk his prey but gets close enough for a good clean shot (close enough for rapport as much as proximity), to avoid inflicting gratuitous wounds. He bags his quarry with a lens instead of looking down the barrel of a gun but, he also says, "I hang their heads on a wall to admire like trophies." His hunting license was a press pass. His portraits can be found in private collections and museums, including the National Portrait Gallery in London; the Los Angeles County Museum of Art; and the San Francisco Museum of Performance and Design. Recently, his entire career archive - literally a ton of film - was acquired by the Briscoe Center for American History at the University of Texas at Austin. His first two formal portraits were Marx and Lennon - Groucho and John. Tom's expertise with the business side of photography is evidenced by the articles he's had published in leading industry journals. He is also the author of Photography: Focus on Profit (Allworth Press, 2002), which has been used as a textbook at colleges throughout the country. He also taught briefly at several San Francisco Bay Area colleges. He taught himself to write code and developed PhotoByte®, the pioneering business-management software for commercial photographers. It has been used to teach at colleges across the country. After a ten-year hiatus from shooting pictures to pursue his software business and writing, Tom picked up his cameras once again to illustrate another book, Art of the Chopper (Bulfinch Press, 2003), his tribute to a decades-long affinity for custom motorcycles. It became a best-seller, followed by a second volume (Hachette, 2006), with forewords by Sonny Barger of the Hells Angels and James Hetfield of the band Metallica, respectively. As an encore to the Art of the Chopper books, Zimberoff was invited to curate an exhibition at the William J. Clinton Presidential Library in 2008, where thirty of the actual motorcycles illustrated in print were displayed on pedestals as works of sculpture. They were juxtaposed with Zimberoff's photographs large-format black-and-white portraits plus documentary (candid) photos of the moteuriers who built each chopper. The "Art of the Chopper" exhibition traveled to the Appleton Art Museum in Ocala, Florida and to Union Station in Kansas City, Missouri. Tom's most recent venture is a startup dedicated to creating the first data-driven marketplace for commercial and editorial photography. Zimberoff was born in Los Angeles in 1951 to a family with three grown siblings already a generation older - "like growing up with five parents," he says. His mother owned a boutique in Las Vegas, during the 50s and 60s; and his father was a musician who played the Vegas hotel orchestras that backed up Sinatra, Nat King Cole, and Bobby Darrin et al. Young "Tommy" grew up in Las Vegas, returning to California, on and off, to live with his older sister and two years in military school), finally leaving Las Vegas for his senior year at Beverly Hills High School when his parents retired. Then he received his music scholarship to USC. Zimberoff now lives in San Francisco, where he says he is ready to throw his lens cap back in the ring, as soon as the Covid-19 pandemic ends. In the meantime he is writing a memoir, an anthology of stories about his career. The title is A Photographic Memory. Each chapter juxtaposes one portrait with equally compelling prose about the events surrounding its creation. Articles Haut Moteur Principles of Portraiture on Camera AAP Magazine Portrait #40 B&W #41 Portrait #48
Hugo Thomassen
Netherlands
1972
Shadow of Truth In his search for shadow, Hugo Thomassen found light. It is not the play of light that intrigues, but the richness of shadow. The bottles are what they are, yet they inadvertently evoke associations. Are we looking at a nocturnal cityscape with figures? Are we witnessing a chance encounter, a moment frozen in time, or simply an elegant composition with one or more bottles as the photographic subject? The bottle as a shape. In actual fact, the bottle has been constructed down in minute detail. Although the associations may suggest coincidence, the composition itself makes no such assumption. After all, it was built layer by layer. Painstakingly so. It is rich in its simplicity. No expense is spared. Each line is deliberate, considered. So much is expressed through so little. Without warning, this piece sends you soaring into the void - at least it had that effect on me. The void in which there is no time, and the severity of silence reigns. From a compositional standpoint, you have no reference point for space and time. As such, you go on your instincts and create a story yourself. Or you experience it in a meditative sense. What am I feeling? Is it abandonment, bottomless loneliness? Or am I experiencing silence, light, and intimacy? The image is poetic, still, melancholy, and harmonious. Reassurance emanates from the strict imposition of order. Coincidence is out of the question. The meaning of the work is hidden in the order that it projects. The interplay of lines formed by light and shadows never becomes a labyrinth, instead forming a guide pointing out the right direction. The photo has a reassuring effect on me which does not indicate a lack of thought. It makes me wander off in my mind’s eye while deciding my own perspective. This piece puts me outside of time. I can find no links to a memory, something which photography usually excels at. The image is new, though I believe I see a shade of art history through which the influence of Giorgio de Chirico, Morandi, and Night Shadows by Edward Hopper subtly shine through. The photograph distils the bottle to its purest form. It lays bare its essence. An idea. Is it truth that we see? Reality being exposed? Or are these simply shadows created by shapes? It is this that Thomassen plays with. Is it a single photograph or a picture composed of several images, a multitude of shots? In a sense, the photographic image is attempting to transcend the flatness of the paper. Photography is the means by which Thomassen explores the world. He exposes order in chaos or reveals an event through an ordering. He is the author of a visual story. His work is a narrative without words. It is excitement without something taking place. It represents an ode to emptiness, silence, and form. The bottle as the bearer of meaning. Everything has been translated into a language that one does not necessarily need to understand, but that one feels. He finds beauty in the composition of things, of objects. Naturally, a bottle is just a bottle, but in a composition and in relation to other bottles, by sheer coincidence a story is created. Thomassen brings light and shadow as nuances to that composition. He does not impose hierarchy onto the image. The background, the negative space, is just as important as the bottle. This piece is so streamlined that there are no secondary subjects. Light and shadow are of equal importance, because they need one another. Hugo Thomassen provides a context to the bottles. It is up to the viewer to make a story out of them - or not, of course. Because what is simply a charming image to one may appear to another as a story about existence and appearances. Ludo Diels
Manuel Armenis
Germany
1971
Manuel Armenis is an award winning independent street and fine-art photographer based in Hamburg, Germany, dedicated to documenting daily life. He was born in Mannheim (Germany). He studied at Icart, École de Photographie in Paris (France), and at the University of the Arts in London (England). Since graduating he has been working as an independent filmmaker and photographer. The emphasis of his practice is the realization of long-term projects with a focus on exploring the human condition within everyday and commonplace urban environments. Manuel´s work has been exhibited internationally in galleries in both solo and group shows. His photographs were published in leading contemporary photography magazines and online. He has received numerous awards, including 1. prize winner at the Sony World Photography Awards in 2018, and has been a finalist at the LensCulture Street Photography Awards in 2017 and at the Meitar Award for Excellence in Photography in 2019, among others. Manuel currently lives and works as a freelance photographer in Hamburg, Germany. About Diamond Days The quintessential trait of the mundane is, of course, its lack of spectacle. It is recognizable to us, familiar, in its plainness and with its non-event-character. Due to those alleged properties it is a world that gets all too willingly labeled boring and banal. At times we might even feel offended by its lack of sophistication. We believe to know the mundane well, but, unimpressed by its unremarkable nature, we usually choose to look elsewhere. And yet, as much as we try to ignore it, there remains this suspicion that we might not be able to evade it. An inkling that it might contain something that keeps us connected. The series Diamond Days is an exploration of the commonplace. We are shown snippets of the everyday, fragments of moments, ordinary situations. There is a playful touch to this world, a colorful lightness and warmth, a sense of joy; and yet, these unassuming landscapes seem to contain something else. Elusive. Layered. Ambiguous. A somewhat bleaker undercurrent which might pick up on the sensation of slight unease that we often associate with the ordinary. By carrying signs of human behavior and a way of living, the ordinary provides us with a rendering of the now. But it also contains references to a time gone by and challenges us to look back. It exposes our need to make sense of our lives and raises the tricky question of what could have been. It confronts us with the notion of missed opportunities and unfulfilled dreams. And it reveals our disposition to fill any void with nostalgia.
Tommaso Rada
Tommaso Rada is an Italian photographer currently living in São Paulo, Brasil. Tommaso Rada is a documentary photographer working on socio-economic issues. His projects describing the surrounding society are aims more to create questions than to looking for answers. His works has been published in several magazines and newspapers such as Financial Time, Der Spiegel, Monocle, Popoli, Popoli e Missioni, Private online edition, Expresso, Helsingin Sanomat, Courrier International, Le Pelerin, Washington Post and Forbes Brazil. He collaborated with Unicef Mozambique, Comunità di Sant'Egidio and Habitat for Humanity Portugal. About Domestic Borders Since the creation of the European Union (EU) one of the goal has been the unification of the different countries belonging to the EU and the abolishment of the frontiers between these countries. The Schengen treaty stipulated in 1985 have had the aims to gradually create an EU without borders, later in 1990 with the Schengen Agreement finally eliminate the borders between European countries allowing the free movement of people across the several European countries and the abolition of internal border controls. In the last decade separatist movements grow up all across Europe, the economical differences between the European countries increased, the foreign politics aren't common for all the countries, in a period in witch Europe should consolidate his union new obstacles and challenges appear. The domestic borders of Europe, now - after the Schengen Treaty and with the European unification - are gone. Just mountains, rivers and imaginary historical lines, are what have left: a liquid frontier between apparently distinct countries. The rivers, the mountains, the history trapped in the places define the communities, the interaction and the contacts between the people of two neighbouring countries, where the territory and the communities shape reciprocally around a specific space - physical, human and cultural - that get dissolved in the same rivers, mountain places that divide them. Empty of its political value, from a strange limbo made of controls and checkpoints the domestic borders become just a line on a map. The emptiness of the frontier, that have should fill of new life and new dynamics after the unification, get reflected in the territory, the time get stopped and while the world around is changing, on the border the space is assuming a proper physiognomy, and the time is sometimes frozen. "Domestic Borders" becomes a route where each photos is a stop on the way, not searching for answer but interrogating the social reality, the relations between habitants and the territory and the meaning of Europe today. "Domestic Borders" ends up being an unusual and unexpected trip, a dystopian portrait of the relationships between and across the border, showing the challenges of living in an unique space with a different passage of time.
Oliviero Toscani
Italy
1942 | † 2025
Oliviero Toscani was an Italian photographer whose groundbreaking and often controversial advertising campaigns revolutionized the intersection of art, commerce, and social commentary. Best known for his work with Italian fashion brand Benetton from 1982 to 2000, Toscani transformed advertising into a platform for provocative and thought-provoking messages on issues such as AIDS, racism, religion, and capital punishment. Born in Milan, Toscani inherited a passion for photography from his father, Fedele Toscani, a renowned photojournalist and co-founder of the Publifoto agency. After earning his diploma at the Kunstgewerbeschule Zürich, Toscani began his career collaborating with leading magazines such as Elle, Vogue, L’Uomo Vogue, and Harper’s Bazaar. His early work set the stage for a career that would challenge conventions and ignite conversations worldwide. In 1982, Toscani became Art Director for the Benetton Group, where he created some of the most iconic and controversial advertising campaigns in history. Among these was the unforgettable image of David Kirby, a man dying of AIDS, which echoed the composition of religious pietà paintings. While some criticized the ad for exploiting tragedy to sell clothing, the Kirby family praised it for raising global awareness about AIDS. Other campaigns addressed themes of racial equality, war, and even the death penalty, pushing boundaries and reshaping public perceptions of advertising's role in society. In the early 1990s, Toscani co-founded Colors, a magazine created with American graphic designer Tibor Kalman. With the tagline “a magazine about the rest of the world,” Colors reflected the multicultural ethos of Benetton's campaigns while maintaining editorial independence. Toscani’s tenure at Benetton ended in 2000, but his impact on the brand—and the advertising world—remains indelible. A resident of Tuscany, Toscani continued to innovate beyond the fashion industry. In 2003, he founded La Sterpaia, a research facility dedicated to modern communication, in collaboration with the Regione Toscana. His later projects, including campaigns addressing anorexia and LGBTQ+ rights, further demonstrated his commitment to using photography as a medium for social change. Toscani’s career was not without controversy. His 2005 campaign for the clothing brand Ra-Re, featuring images of men engaging in intimate behavior, sparked outrage among conservative groups. In 2007, his stark portrayal of anorexia through the haunting image of Isabelle Caro drew both acclaim and criticism for its raw honesty. Despite these controversies, Toscani remained a cultural force. When Luciano Benetton returned to the helm of the Benetton Group in 2018, Toscani rejoined him, marking a new chapter in their creative partnership. That same year, he became a member of Italy's Democratic Party, further highlighting his engagement with societal issues. Toscani faced health challenges in his later years, battling amyloidosis. He was hospitalized on January 10, 2025, and passed away three days later at the age of 82. Oliviero Toscani's legacy endures as a testament to the power of photography to challenge norms, inspire dialogue, and provoke change. His work reminds us that art can be more than an aesthetic endeavor—it can be a catalyst for understanding and transformation in the world.
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