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Enter AAP Magazine 54 Nature: Landscape, Wildlife, Flora & Fauna
Enter AAP Magazine 54 Nature: Landscape, Wildlife, Flora & Fauna
Eugenio Recuenco
Eugenio Recuenco
Eugenio Recuenco

Eugenio Recuenco

Country: Spain
Birth: 1968

Eugenio Recuenco was born in Madrid in May of 1968, in the middle of student protests that had spread out from Paris. As he himself would say: " I heard all that to-do, and was in a rush to be born and see what was going on."

He studied fine art, graduating with a degree in painting from the Universidad Complutense de Madrid. Without a space in which to create his large-scale paintings, he began to collaborate with fashion magazines - first in Spain and later in Paris, where he habitually spent long periods - while waiting to be able to devote himself to painting. Vogue Espana, Madame Figaro, Wad, Vogue UK, Spoon, Planet, Vanity Fair, Stern, Kult, Twill, GQ, and Zink are some of the magazines he's worked with.

It was in Paris that he produced his first advertising piece for Boucheron. From that moment, many brands would begin to call him to create their images, including Nina Ricci, Diesel, Shanghai Tang, Yves Saint Laurent, Sony Playstation, Custo, Le Bon Marché, BSI Lugano and Pernod Ricard.

In 2007 he was invited to create the Lavazza Calendar and from the US he was called to conceive, together withe Eric Dover, the set design and staging the opera, Les Huguenots, at the Richard B. Fisher Center in New York City.

Paris became the city that established his rhythm. It is there where he also created his first advertising spot. This time it was for "Nina" by Nina Ricci. This newly-opened avenue quickly lead to opportunities with other brands such as Loewe, Freixenet, Mango, Codormiú,Chivas Regal, Regione Campania, Vanderbilt, and Motorola among others.

In 2008 his video, Essence of a Seduction, won the award for best advertisement of the year in Spain and the award for best short film at the Mexico City International Film Week. From that moment, he continued to create short films and video clips, such as Rammstein's Mein Herz Brennt, for example. He is now preparing his first full length film.

Although his photographs had already been shown at the Reina Sofia museum in Madrid, the BAC (Barcelona Arte Contemporáneo), the Naardeen Photo Festival, the FEM (Festival Edición Madrid), Les Rencontres d'Arles, PhotoEspana, Art Toronto, and the Spanish National Library, it was once again in Paris where he would have his first solo exhibit, "Dream and Storm" at the Bertin-Toublanc Gallery.

In 2004 he was given the ABC National Photography Award, in 2009 he won Gold and Bronze Awards at the Sol Festival, and in 2006 and 2013 his photographs won Gold Lions at the Cannes Lions Festival.

In 2013 teNeues approached him to create his first solo book, Revue, whose launch will coincide with an exhibit at Camera Work Contemporary in Berlin.

Eugenio Recuendo currently lives behind a camera.


All about Eugenio Recuendo:

AAP:Do you have a mentor or role model?
To be honest I only have my intuition.

AAP: How long have you been a photographer?
I think since I was born. Another question is from what moment afterwards and I began taking pictures. Light and its effects have a great influence on me; I was always conscious of what was happening around me. I think that’s the first need a photographer must have.

AAP: Do you remember your first shot? What was it?
They were some household pictures that I took after my dad finally let me borrow his camera. It was during a school-trip. Those pictures were horrible; and, however they were really symbolic and full of emotions. That’s what magic is all about.

AAP: What or who inspires you?
Life inspires me.

AAP: How would you describe your style?
I have no clue. I don’t frown upon a specific style; I just go along doing what I feel is best. I don’t tell myself that things have to be a certain determined way. I start building and end up doing it in a certain way. But it’s all about circumstances, your vibes and needs and priorities when it comes down to transmitting them that end up paving a style for each series.

AAP: Do you have favorite pictures or series?
I’ve hated all of them at one point or another for not being loyal to what I expected them to be like; and all of them are favorites because there is something from me in all.

AAP: What kind of gear do you use? Camera, lens, digital, film?
It depends on each cases. Now more digital, Canon and with Hasselblad; always old ones and which treat the image with honesty. That is why I like old ones, ones that have a less forced definition.

AAP: Do you spend a lot of time editing your images? For what purpose?
It depends. It's all in the take. After that it's all a question of taking out defects and over all working on the texture and what it looks like in the end.

AAP: Favorite(s) photographer(s)?
A lot of them. For example I love Paolo Ventura.

AAP: What advice would you give a young photographer?
Shoot and shoot. Above all to shoot what you feel; not what is in fashion.

AAP: What mistake should a young photographer avoid?
Trying to go too fast and do what is currently succesful. Because when doing that, success will be in another type of photography.

AAP: An idea, a sentence, a project you would like to share?
(W)Hole time. A project I would like to take to movie-making.

AAP: What are your projects?
A book with 365 pictures, it is a poetry about the world we live in and the full-length film that I mentioned before.

AAP: Your best memory as a photographer?
When I stumble upon a photograph I didn't mean to do.

AAP: Your worst souvenir as a photographer?
Deal with creative managers who don't have a clear concept of their idea. It happens quite often.

AAP:If you were someone else who would it be?
I don't know. You can be creative in any activity that humans do.

AAP: Your favorite photo book?
I have a huge library because I actually love photo books as an object as a whole; regardless of its content.
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More Great Photographers To Discover

John Moffat
United Kingdom
1819 | † 1894
John Moffat was a Scottish portrait photographer, but he also produced stereoscopic photographs. Apart from being a successful businessman, he was also an amateur painter and musician and had eight children, of whom several were as multi-talented as their father. Moffat was born on the 26 April 1819 in Aberdeen, Scotland into the family of Francis Moffat (b.1782) – a bookbinder – and Elizabeth Moffat (nee Rankin – aka Rankine). He grew up in a family of three sisters and one brother but would have had another sister and two other brothers had they not died very young before he was born. Not a lot is known about John’s childhood but his father appears to have been interested in the arts and sciences. He was also keen on education and John learnt French at school, a skill which he used later in his photographic researches. By 1847, at the age of 28, John Moffat appears in directories as having his own business as an engraver at 24 Gardiner’s Crescent, Edinburgh. He continued to advertise from that address until at least 1849. On the 19th May 1847 John married Ellen Notman (aka Helen Notman) at South Leith, Midlothian, Scotland. John’s first child, Ellen Jane Moffat, was born c 1849 according to the 1851 census when she was stated as being two years old. Ellen was also known as Nelly. She grew up to work in the photography business and was living with John in 1881 according to the census that year despite her mother and father getting a divorce many years beforehand. The census in 1851 shows John, aged 31, at 1 Windsor Street, Edinburgh with his young daughter Ellen J Moffat and a 20-year-old servant called Margaret Rae. His occupation was stated as a picture engraver master. It is almost certain that John and his wife Ellen had parted, and more probably had divorced, at this stage. On 22 June 1851 John married his second wife, Sophia Maria Knott, whose brother was the photographer James Brown Knott. John and Sophia were married in Edinburgh. Mr Kennedy / Scottish National Portrait GalleryCreative Commons CC by NC © John Moffat John Moffat started his first photographic studio in 1853 but he was still advertising his skills as an engraver from the same address in 1854; apparently, he was migrating from engraver to photographer during this period. He certainly confirmed 1853 as the date that his photography business was established by printing the fact on the reverse of his carte de visite mounts. John’s second child, and his first child with his new wife Sophia, was born in 1854 and named Frank Pelham Moffat. Frank was very involved with the family firm from the early 1870s and he eventually took over when his father died in 1894. Frank was also a fine photographer and was involved at an early stage in colour photography – probably using the Autochrome process. Another child, Sophia Elizabeth Moffat was born in 1856. She never married and lived on until the 1930s. John and Sophia had a second son, Fred (John F) Moffat, in or about 1857. Kate Rankin Moffat was born on the 30 November 1859 and remained a spinster all her life. She is said to have had an active life and embraced new ideas such as motor cars. She died in 1954 in Edinburgh. John Moffat is said to have taken a set of daguerreotype photographs of Queen Victoria and Prince Albert when they visited the Crystal Palace Exhibition in London in 1855 although the whereabouts of these photographs is not now known. The Photographic Society of Scotland was formed in March 1856 and John Moffat was an active member so he would have met many early photographers and photographic researchers including Sir David Brewster and William Henry Fox Talbot who John later photographed in his studio at 103 Princes Street in 1864. A unique Day Book is still in existence from 1856 to 1858 and contains details of the studio customers, charges, expenses and profits on a weekly basis. It also records, interestingly, details of the weather which appears to have had a significant effect on business turnover. In 1857 John went to France and eventually went to Canada to become a farmer. By 1858 John had moved his studio again to 60 Princes Street, an address that is connected to his brother-in-law James Brown Knott. At that time, the carte de visite had not become popular and John would have still been producing ambrotypes in smart little cases. Kate Rankin Moffat was born on 30 November 1859 and remained a spinster all her life. She is said to have had an active life and embraced new ideas such as motor cars. She died in 1954 in Edinburgh. Arthur Elwell Moffat was born later in 1861 and went on to be a painter in watercolour and oils as well as a musician. He exhibited on many occasions and won medals for his work. It is likely that he worked in the family business as a colourist. Arthur died in 1943. In 1861 John Moffat moved his studio again, this time further west along Princes Street to better premises at 103 Princes Street where he stayed until 1875. In the same year he became a member of the Council of the prestigious Photographic Society of Scotland. The family continued to grow when Alfred Edward Moffat was born on the 4th December 1863. Alfred became very musical and played the violin and was a musical arranger. He studied in Germany where he met a local girl and got married. Alfred died in the 1950s. John and Sophia’s last child was a daughter called Alice May Moffat. She grew up and married a prominent local businessman – James Watt – a member of the Edinburgh Stock Exchange. Unknown Man with White Beard / Scottish National Portrait GalleryCreative Commons CC by NC © John Moffat The Photographic Society of Scotland, of which John was a Council Member, was wound up in 1871 and was effectively replaced by the Edinburgh Photographic Society. John Moffat later became the President of the Edinburgh Photographic Society until shortly before his death in 1894. 1873 was a major year in the life of the Moffat photographic enterprise as John moved into a prestigious studio at 125 Princes Street. This studio was run in parallel with the one at 103 Princes Street until 1875 and then became the sole outlet until the 1920s; way after John Moffat’s death. John was a determined businessman and turned to the courts on more than one occasion. In the autumn of 1875 John Moffat took another well-known Edinburgh photographer, Robertson Ross of Ross & Pringle, to court for non-payment for photographic work carried out. He won his case. An interesting article about John’s studio appeared in the Mercantile Age on the 9th September 1887 which described a visit to 125 Princes Street. 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We witnessed the operation of washing and recovering, and we were altogether taken by surprise at the percentage of the chloride of silver recovered" Other comments from elsewhere also support this view that John Moffat was a canny businessman and that he was always interested in new ideas and processes. John Moffat died on the 5th. March 1894 and an obituary was printed in the British Journal of Photography in the March issue of that year. A quote from the end of the obituary is very touching – "He was ever kind and considerate to his employees and generous in his treatment of them, while, in ordinary business matters all knew him to be honourable and upright in the highest degree".Source: www.cartedevisite.co.uk
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