Martin Schoeller

Martin Schoeller is one of the world's preeminent contemporary portrait photographers. He is most known for his extreme-close up portraits, a series in which familiar faces are treated with the same scrutiny as the unfamous. The stylistic consistency of this work creates a democratic platform for comparison between his subjects, challenging a viewer's existing notions of celebrity, value and honesty.

Growing up in Germany, Schoeller was deeply influenced by August Sander's countless portraits of the poor, the working class and the bourgeoisie, as well as Bernd and Hilla Becher, who spawned a school of photographic typology known as the Becher-Schüler. Schoeller's close-up portraits emphasize, in equal measure, facial features, of his subjects - world leaders and indigenous groups, movie stars and the homeless, athletes and artists - leveling them in an inherently democratic fashion.

Schoeller studied photography at the Lette Verein and moved to New York in the mid-1990s where he began his career. Producing portraits of people he met on the street, his work soon gained recognition for its strong visual impact and since 1998 he has contributed to publications such as National Geographic, The New Yorker, Vanity Fair, TIME Magazine,The New York Times Magazine, Rolling Stone and GQ, among others.

Martin's print and motion work has appeared in many major advertising campaigns ranging from pharmaceuticals, cars and entertainment. His work has won many awards, but most recently he received praise for his Colin Kaepernick image in Nike's “Just do it” campaign which won a prestigious D&AD black pencil and the outdoor Grand Prix at Cannes. Some other advertising clients include: KIA, Chevron, Allstate, HBO, Coca-Cola, AT&T, Mercedes, DreamWorks, Southwest Airlines, GE and Johnnie Walker.

Schoeller's portraits are exhibited and collected internationally, appearing in solo exhibitions in Europe and the United States, as well as part of the permanent collection of the National Portrait Gallery, Smithsonian Institution, Washington, DC. Martin lives and works in New York City

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75 Portraits of Holocaust Survivors Photographed by Martin Schoeller
Martin Schoeller exhibits with 'Holocaust Survivors' in Maastricht

A native of Germany, Schoeller, who now lives and works in New York, honed his skills by working with Annie Leibovitz. “Watching her deal with all of the elements that have to come together—subjects, lighting, production, weather, styling, location—gave me an insight into what it takes to be a portrait photographer,” he explains.

Equally important for Schoeller was the photography of German minimalists Bernd and Hilla Becher, who “inspired me to take a series of pictures, to build a platform that allows you to compare.” Schoeller’s portraiture brings viewers eye-to-eye with the well-known and the anonymous. His close-up style emphasizes, in equal measure, the facial features, both studied and unstudied, of his subjects—presidential candidates and Pirahã tribespeople, movie stars and artists—leveling them in an inherently democratic fashion. Schoeller’s photographs challenge us to identify the qualities that may, under varying circumstances, either distinguish individuals or link them together, raising a critical question: "What is the very nature of the categories we use to compare and contrast."

Source: National Portrait Gallery

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Ed Sievers

United States
1932 | † 2002

Ed Sievers was born in 1932 in St. Louis, MO, the son of a family doctor that made house calls and an aspiring opera singer. He attended Grinnell College, graduating with a degree in Speech in 1954. His first job was as a creative writer for Hallmark Cards. The slogans he penned were notable for the wry wit and wisdom with which he commented on the human condition. At the same time, his interest in the arts was expanding from the literary to the visual, and would ultimately lead him in a new direction. In 1966 he was accepted into the MFA program at the Rhode Island School of Design to study photography with Harry Callahan. Upon graduation in 1968 he joined the faculty of California State University, Northridge, as a specialist in fine art photography. He took up residence in the Carlton Hotel in Venice Beach and soon realized he had walked into a street photographer's dream. Originally designed as a resort community modeled after its Italian namesake, Venice had fallen on hard times. Buildings were in disrepair and rents were cheap. Influenced by the Bohemian lifestyle of its poets, artists, students and a struggling lower class, the boardwalk suddenly sprang to life. There were musicians, dancers, jugglers, mimes, magicians, comedians, roller skaters, fortune tellers, gritty street people and colorful hippies. And, of course, there was the sprawling nude beach. Throngs of gapers flocked from throughout Southern California to enjoy the expressive spirit of the moment. But that was only on weekends. A quieter, more sensitive mood prevailed during the week. The gentle gestures of holocaust survivors at the Israel Levin Center. The recovering alcoholics quietly heading home after Al-Anon meetings. The homeless searching for food and drink. The once cheerful cottages longing for attention. The iconic murals. The myopic murals. The motions of a people not sure of what lay ahead. Within a decade the Venice that Ed knew had been swallowed up by rampant commercialism and the inexorable influx of the nouveau riche. Upon his death in 2002, the Edwin R. Sievers Memorial Award was established to share his vision with future students; "His approach to photography was straight forward: use the nuances of available light to enhance the subject, whatever that may be: ordinary, quirky, or sublime." Source: Robert Mann Gallery

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