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Sarah Moon
Sarah Moon

Sarah Moon

Country: France
Birth: 1941

A fashion and commercial photographer since 1968, and also a filmmaker, Sarah Moon is known for her dreamlike images and her representation of femininity as free from time and context, as living in a fairy world. Although Moon has been a major participant in the world of fashion for more than three decades, she has carefully carved out her own niche -- a signature style that dispenses with the erotically suggestive poses favored by many of her male counterparts in favor of the emblems of luxury and nostalgia. Mystery and sensuality are at the core of Moon's work, whether she's photographing haute couture, still life, or portraiture. In this book, Moon's first major retrospective, viewers will be treated to a visual tour-de-force, showing all the genres she has explored in her rich and diverse career.

Source: Amazon


Sarah Moon, previously known as Marielle Hadengue, is a French photographer. Initially a model, she turned to fashion photography in the 1970s. Since 1985, she has concentrated on gallery and film work. Hadengue was born in Vichy in 1941. Her Jewish family was forced to leave occupied France for England. As a teenager she studied drawing before working as a model in London and Paris (1960–1966) under the name Marielle Hadengue. She also became interested in photography, taking shots of her model colleagues. In 1970, she finally decided to spend all her time on photography rather than modeling, adopting Sarah Moon as her new name. She successfully captured the fashionable atmosphere of London after the "swinging sixties", working closely with Barbara Hulanicki, who had launched the popular clothes store Biba. In 1972, she shot the Pirelli calendar, the first woman to do so. After working for a long time with Cacharel, her reputation grew and she also received commissions from Chanel, Dior, Comme des Garçons and Vogue. In 1985, she moved into gallery and film work, even making a pop video.

Source: Wikipedia


Texture, surface, seeing, believing, dreaming. It is difficult to summarize Sarah Moon’s fantastical photography - almost thirty years of image-making has made Sarah Moon a legend in her own lifetime. Well known for her very personalized commercial work since the early 1970s, Sarah has continued to investigate a world of her own invention without repetition and also without compromise. Looking into Sarah Moon’s extraordinary photographs is comparable to looking through a two-way mirror. The mirror surface becomes the print and the viewer has the privilege of standing on the ’other-side’ looking through the image at the same time. The living creatures are rendered so ’still’ and conversely the inanimate objects, such as the dolls, become human and expressive with their own inimitable character, ultimately mirroring each other. There is an atmosphere and intensity which is constantly apparent that sets her work apart.

It is also the range of subject matter, the banal, the incidental, and the secret that Sarah Moon allows us to see in a new and extraordinary light. The current trend in photography is towards a method that is more and more interventionist. Moon takes little pleasure in this kind of creation, but is involved in a personal search. The dream world is quintessential to her work; her images lead us into a world bewitched. When men appear, her pictures move towards a more disturbing surrealism and a dangerous mystery is inferred. These are photographs in which the bizarre and unusual confront ordinary reality.

Source: Michael Hoppen Gallery

 

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Violeta Sofia
Violeta Sofia is a photographer, artist and activist whose journey is as rich and diverse as her artistic portfolio. Born in Cameroon and raised in Spain from a young age, Violeta's multicultural upbringing deeply influences her work, which often explores themes of identity, diversity, and human connection. From a tender age, Violeta exhibited a passion for the arts, nurtured by her father, a photography enthusiast. At just eight years old, she picked up her first camera, embarking on a lifelong love affair with photography. Despite facing challenges and discrimination during her school years. Violeta persevered, fuelled by her parents' unwavering support for her creative talents. After studying media studies in university, Violeta found herself drawn back to her first love: photography. Her first photography jobs was freelancing in makeover and model agencies, where she developed model portfolios and gained confidence in posing and communicating with subjects. This experience laid the foundation and the confidence to work with high-profile clients, including celebrities, where she often had mere minutes to establish a connection and capture their essence. As a fine artist and portrait photographer, Violeta has made significant strides in the art world. Her work has been exhibited at prestigious institutions such as the National Portrait Gallery and Christie's, showcasing her ability to blend creativity with a powerful narrative. Additionally, she has graced the covers of renowned publications like Elle Italia, Deadline Hollywood, and The Telegraph, cementing her status as a prominent figure in the industry. In addition to her artistic pursuits, Violeta is also a passionate activist, advocating for female inclusivity and representation in the arts. Through her photography, she seeks to challenge stereotypes and highlight the diverse experiences of women, particularly those of colour. Today, Violeta's work transcends mere portraiture; it serves as a powerful tool for storytelling and self-expression. Through her lens, she seeks to bridge divides and celebrate the beauty of human diversity. Whether she's capturing the vulnerability of a celebrity or the authenticity in her fine art photography, Violeta Sofia continues to inspire and challenge perceptions through her art and activism. Statement: In my artistic journey, whether capturing the essence of a celebrity or exploring the complexities of identity through fine art, I am guided by a profound sense of gratitude for the path I've traveled thus far. My photography is not merely a visual expression, but a conduit for protest to fostering connection and understanding. With my conceptual art, my ultimate goal is to contribute to a more inclusive and equitable society. Through the sharing of untold narratives and diverse viewpoints, I strive to dismantle stereotypes and foster a world grounded in diversity, compassion, and positive change.
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