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Oleksandr Rupeta
Oleksandr Rupeta
Oleksandr Rupeta

Oleksandr Rupeta

Country: Ukraine
Birth: 1981

Oleksandr Rupeta is a documentary photographer from Ukraine working worldwide. He is a member of the Independent Media Trade Union Of Ukraine and the International Federation of Journalists from 2016 and a member of the Ukrainian Association of Professional Photographers and Federation of European Photographers from 2018.

As a news and reportage photographer, Oleksandr carries out short and long-term projects about political, cultural, and social life in Europe, Africa, the Middle East, and Asia. His works highlight Ukrainian-Russian conflict, Afghan Red Crescent Society, the life of Iranian Jews community, Sufi Community in Northern Cyprus, people with disabilities in Southern African countries, ethnic minorities in Azerbaijan, LGBT community in the Balkans, elephant conservation in Laos, robotics in Japan, etc.

The photos appeared in The New York Times, The Financial Times, The Times, The Guardian, The Economist, Time, Nature, Forbes, National Geographic Traveler and others.

His news photos were chosen numerous times as a photo of the day, a photo of the month and a photo of the year in agencies such as NurPhoto, Zuma Press and GettyImages reportage.

About Someone in your corner

From the middle of the XX century, the tendency of keeping animals as pets has been increased in their number and variety. There are many reasons for this phenomenon. First of all, the technological development improved the overall standard of living. Human attitudes towards animals are becoming of increasing importance and less pragmatic. When a man moves away from nature he begins to use animals as compensation for the lost connection. As a result, animals are engaged in social relations with a human. As family members, pets are changing not only their behavior but also the behavior of the owners. They build complex interdependent relationships.

In Ukraine, like the entire post-Soviet space, this tendency has become widespread with gaining independence. Open borders facilitated the transportation of exotic animals and their purchase became quite easy. Keeping unusual animals ceased to be the prerogative of a privileged few. Instead of this came out a problem of the pet owners' ignorance who may have a lack of knowledge of proper exotic pet care.

The idea for the project was to explore the mutuality and relationship of the human-animal bond in the modern world, to see and pay attention to the conditions of their interaction and coexistence.

The project was created in the summer-fall 2019, throughout Ukraine. The primary eligibility criteria for choosing characters was the exclusion of all occasional owners, zoos, circuses and using animals in entertainment spectacles. But everything turned out to be more complicated than expected. Odd owners often saved their pets from death and mostly they showed true love to the pets.

Other characters were chosen from people with a passion for animals. In addition to owning exotic animals as house pets, these people frequently try to link their lives with animals. Some of them organize private or home zoos, some work in pet shops, others try to find work at animal shelters or wildlife sanctuary.

The project turned out wider than I planned but each shot in the series elucidates the special human-animal connection.

Website

rupeta.com

 

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More Great Photographers To Discover

Ian McFarlane
United States
1970
Tim Franco
France/Poland
Tim Franco is French-Polish freelance photographer based in Shanghai. Since he first came to China in 2005, Tim Franco got fascinated by the fast social and urban transformation that chinese cities where going through. He has spent some time documenting those growth through urban photography but also by studying social changes, such at the underground art world and the social problems related to the evolutions of the cities. Among his projects is a comprehensive depiction of the growth of the alternative music scene in China and particularly Shanghai. The project was synthesized and published in a book, “Shanghai Soundbites”, released in June 2008 in response to the attitude towards cultural expression manifested in the lead up to the Beijing Olympics. Subsequently, the pictures have been included in numerous news and lifestyle publications both in China and abroad. He now continues his work documenting the urban development of chinese cities and its social impact on the local people. 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Those days, its very easy to call yourself a photographer, grab a camera , a couple of nice prime lenses and you can get some good images. But I think young photographers should really focus on what are they trying to say with their images. What makes a great photo is not the instant esthetic of it but the impact that image will have on its viewer. An idea, a sentence, a project you would like to share? One of the main project I worked on for the past year is about one particular city in China called Chongqing. Since 2009, I am going there quite frequently, at the beginning for some press assignments since the city have seen lot of interesting political stories and turmoils but also because it fascinates me. Both from an esthetic point of view and from its stories. This giant megapolis has been forcly populated with countryside people and has now a very hard time to deal its urbanization. "I personally see Chongqing as a macro representation of the whole China. 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Josef Sudek
Czech Republic
1896 | † 1976
Josef Sudek was a Czech photographer, best known for his photographs of Prague. Sudek was originally a bookbinder. During The First World War he was drafted into the Austro-Hungarian Army in 1915 and served on the Italian Front until he was wounded in the right arm in 1916. Although he had no experience with photography and was one-handed due to his amputation, he was given a camera. After the war he studied photography for two years in Prague under Jaromir Funke. His Army disability pension gave him leeway to make art, and he worked during the 1920s in the romantic Pictorialist style. Always pushing at the boundaries, a local camera club expelled him for arguing about the need to move forwards from 'painterly' photography. Sudek then founded the progressive Czech Photographic Society in 1924. Despite only having one arm, he used large, bulky cameras with the aid of assistants. Sudek's photography is sometimes said to be modernist. But this is only true of a couple of years in the 1930s, during which he undertook commercial photography and thus worked "in the style of the times". Primarily, his personal photography is neo-romantic. Sudek's restored atelier in Prague – Újezd His early work included many series of light falling in the interior of St. Vitus cathederal. During and after World War II Sudek created haunting night-scapes and panoramas of Prague, photographed the wooded landscape of Bohemia, and the window-glass that led to his garden (the famous The Window of My Atelier series). He went on to photograph the crowded interior of his studio (the Labyrinths series). His first Western show was at George Eastman House in 1974 and he published 16 books during his life. Known as the "Poet of Prague", Sudek never married, and was a shy, retiring person. He never appeared at his exhibit openings and few people appear in his photographs. Despite the privations of the war and Communism, he kept a renowned record collection of classical music. (Source: en.wikipedia.org)
Hiroji Kubota
Japan
1939
Hiroji Kubota (born 2 August 1939) is a Japanese photographer, a member of Magnum Photos who has specialized in photographing the far east. Born in Kanda (Tokyo), Kubota studied politics at Waseda University, graduating in 1962. In 1961 he met the Magnum photographers René Burri, Elliott Erwitt, and Burt Glinn. He then studied journalism and international politics at the University of Chicago, and became an assistant to Erwitt and Cornell Capa, in 1965, a freelance photographer. Kubota photographed the 1968 US presidential election and then Ryūkyū islands before their return to Japan in 1972. He then photographed Saigon in 1975, North Korea in 1978, and China in 1979–85, and the USA in 1988–92, resulting in books and exhibitions. Kubota won the Mainichi Art Prize in 1980,[2] and the Annual Award of the Photographic Society of Japan in 1981. Three of his publications won him the first Kodansha Publishing Culture Award in 1970: "Black People", and essays on Calcutta and the Ryūkyū islands.Source: Wikipedia Hiroji Kubota sounds a little over-the-top when he insists his "life is meaningless" without photography. But a glance at his latest and 19th book will convince you he is absolutely right, given how his life has been intertwined with some of Magnum's legendary photographers, like René Burri, Burt Glinn and my father, Elliott Erwitt. He started out working with some of them as a fixer and translator, even though he refused payment at first. "I was brought up comfortably and didn't need it," he said. He did, however, accept a beat-up Leica M3 from Burri. His life changed when he got the first edition of Henri Cartier-Bresson's The Decisive Moment a month later. "When I opened it, I said, 'My gosh, what is this?" he recalled. "That motivated me. That's when I became serious." 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He has proved to be a remarkably tenacious photographer who immerses himself in a story and returns to it until he is satisfied. He has managed to get to places others can't - like his unlimited access on many trips to China, when travel within the country was still limited. He would talk government officials into allowing him the time and access he needed to achieve his purpose. Same with North Korea; he has made countless visits - at its invitation - at a time when it was essentially a closed country. -- By Misha ErwittSource: The New York Times During a visit by Magnum members to Japan in 1961, Hiroji Kubota came to know René Burri, Burt Glinn and Elliott Erwitt. After graduating in political science from Tokyo’s University of Waseda in 1962, Kubota moved to the US, settling in Chicago, where he continued photographing while supporting himself by working in a Japanese catering business. He became a freelance photographer in 1965, and his first assignment for the UK newspaper The Times was to Jackson Pollock’s grave in East Hampton. In 1968, Kubota returned to live in Japan, where his work was recognized with a Publishing Culture Award from Kodansha in 1970. The next year he became a Magnum associate. Kubota witnessed the fall of Saigon in 1975, refocusing his attention on Asia. It took him several years to get permission to photograph in China. Finally, between 1979 and 1984, Kubota embarked on a 1,000-day tour, during which he made more than 200,000 photographs. The book and exhibit, China, appeared in 1985. Kubota’s awards in Japan include the Nendo Sho (Annual Award) of the Japanese Photographic Society (1982), and the Mainichi Art Prize (1983). He has photographed most of the Asian continent for his book Out of the East, published in 1997, which led to a two-year project, in turn resulting in the book Can We Feed Ourselves? Kubota has had solo shows in Tokyo, Osaka, Beijing, New York, Washington, Rome, London, Vienna, Paris and many other cities. He has just completed Japan, a book on his homeland and the country where he continues to be based.Source: Magnum Photos
Hannah Price
United States
1986
Raised in Fort Collins, Colorado, Hannah Price (b. 1986) is a photographic artist and filmmaker primarily interested in documenting relationships, race politics, social perception and misperception. Price is internationally known for her project City of Brotherly Love (2009-2012), a series of photographs of the men who catcalled her on the streets of Philadelphia. In 2014, Price graduated from the Yale School of Art MFA Photography program, receiving the Richard Benson Prize for excellence in photography. Over the past eight years, Price's photos have been displayed in several cities across the United States, with a few residing in the permanent collection of the Philadelphia Museum of Art. Currently, Ms. Price lives and works in Philadelphia, PA.Source: www.hannahcprice.com Born in Annapolis, Maryland; raised in Fort Collins, Colorado; and now based in Philadelphia, photographer and documentary filmmaker Hannah Price has spent years capturing the nuances of racial identities and societal perceptions. Her work is a critique of the negative and destructive powers of visual representation in determining the realities of black people and other racialized groups. For Price, image-making also offers a strategy of recuperating different ways of relating to other people and the world around us. To date, her projects have included: the internationally-renowned City of Brotherly Love— a visual survey of catcallers she encountered in Philadelphia; Resemblance— a series of portraits of inner-city high schoolers in Rochester New York; Cursed By Night, made in 2012-2013, on the perceived threat of black masculinity; and 2018’s Semaphore, exploring how individuals signal their identities. Price’s photos evince a rare attention to the subjectivities of those she photographs, even as she probes the validity and significance of the social constructs that operate around them. She has previously exhibited in several cities across the United States, with solo shows at Milwaukee Institute of Art and Design, Philadelphia Photo Arts Center, and the Silver Eye Center for Photography, Pittsburgh, while several of her photographs reside in the permanent collection of the Philadelphia Museum of Art. Now, as a 2020 Magnum nominee, Price discusses the political and aesthetic concerns that inform her work, as well as some of the problems and possibilities to be found in using visual communication as a means of fighting racism.Source: Magnum Photos Price moved to Philadelphia in 2009 from Colorado and noticed for the first time that she was getting catcalled. The photographer, who's currently working toward an MFA in photography at Yale, decided to turn the camera on the people who approached her on the Philly streets. This resulted in the series City of Brotherly Love (Philly's nickname). Ambiguity might be one of this project's most prevalent themes. It's been mistakenly referred to as "My Harassers" on some blogs, which Price does not like. Her series doesn't take an aggressive stance on catcalling; it's not meant to incite social action, she says. Rather, it's an observation, a way to react behind the camera lens. Price's portraits leave much to interpretation. Not only do we not know the situations in which she crossed paths with these men, but we also have no idea of their relationship. The photos are framed in a variety of ways; the lighting, composition and even positioning of the subjects themselves vary so much that viewers have plenty of freedom to interpret them.Source: npr
Marsel van Oosten
The Netherland
1967
Dutch-born Marsel van Oosten began his career in advertising. Photography started as a means of escaping fast-paced advertising life, but it was during a trip to Tanzania and close encounters with the animals of the Serengeti, where Marsel developed a passion for wildlife photography. Five years later, Marsel left advertising to become a full-time photographer and hasn’t looked back. Marsel’s images, which feature in galleries and museums across the globe, are famed for their composition, lighting, color and perspective. In his work, he tries to keep his images clean and uncluttered, enabling the viewer to focus on the image’s inherent graphic qualities. As a result, he has been decorated with many prestigious awards, including winning the overall titles for: Wildlife Photographer of the Year (Natural History Museum), Travel Photographer of the Year (TPOTY), and International Nature Photographer of the Year (2x in the International Photography Awards).Source: Nikon UK After graduating from the Academy of Arts with a BA in Art Direction and Graphic Design, Dutch-born Marsel van Oosten started a career in advertising. As an Art Director at various renowned agencies, he won numerous awards for his work, amongst which are one silver and two gold Lions at the prestigious International Advertising Festival in Cannes. The acclaimed TV commercial he made for a Dutch nature conservation organization is representative of both his creative and emotional approach to communication, as well as for his love for the natural world and his concern for the environment. Taking photographs began as a way for Marsel to escape from life in the fast lane. After a trip to Tanzania, however, things started getting more serious. Close encounters with the animals of the Serengeti fueled his passion for wildlife photography, which soon became his specialty. Five years later, Van Oosten took the plunge and swapped his established advertising career for the precarious life of a nature photographer, a move that demands unyielding devotion and commitment. His images are featured in galleries and museums, are used worldwide in advertising and design, and he is a regular contributor to National Geographic. When Marsel is not traveling, he lives in South Africa, with producer and videographer Daniella Sibbing. Together they run specialized nature photography tours for all experience levels to exciting destinations worldwide.Source: Squiver
Roy Stryker
United Kingdom
1893 | † 1975
Roy Emerson Stryker was an American economist, government official, and photographer. He headed the Information Division of the Farm Security Administration (FSA) during the Great Depression, and launched the documentary photography program of the FSA. It hired photographers to travel across the United States and document people in different areas and settings as part of showing the state of people in rural areas in those years. Specific projects were conceived to help assess effects of government programs. He later worked several years on a documentary project for Standard Oil, established the Pittsburgh Photographic Library (PPL), consulted with other companies, and taught photo-journalism at University of Missouri. In his later years he returned to the West, living at last in Colorado. After serving in the infantry in World War I, Stryker went to Columbia University, where he studied economics. He used photography to illustrate his economics texts and lectures. At Columbia, he worked with Rexford Tugwell. When Tugwell became part of Franklin D. Roosevelt's Resettlement Administration, Stryker followed him. Tugwell and Stryker refocused the attention of the Resettlement Administration to document the problems of the heartland, and in 1935 Stryker became the head of the Historical Section (Information Division) of the RA. The RA was renamed as the Farm Security Administration, and Stryker set up the photo-documentary project. Stryker was a manager of the FSA's photographic project. The photographers involved attested to his skill in getting good work from them. He ensure that the photographers were well briefed on their assigned areas before being sent out, and that they were properly funded. However, Stryker has been criticized for his destructive editing, as he would sometimes physically deface negatives by punching holes in them. Stryker also made sure that mainstream publications had access to FSA photographs. This both helped focus public attention on the plight of the rural poor and set up the commercial careers of his photographers. Overall, from 164,000 developed negatives, some 77,000 different finished photographic prints were made for the press, plus 644 color images. Photographers hired by Stryker for the FSA included Dorothea Lange, Arthur Rothstein, Walker Evans, Ben Shahn, John Vachon, Marion Post Wolcott, Russell Lee, Jack Delano, Gordon Parks, John Collier, Carl Mydans, and Edwin and Louise Rosskam. During World War II, the photographic unit of the FSA was reassigned to the Office of War Information. It was used to produce what was essentially propaganda and disbanded after a year. At the same time, the US Congress disbanded the FSA. The holdings of the FSA's photographic unit were transferred to the Library of Congress. Stryker resigned from the government. He worked for Standard Oil in its public relations documentary project from 1943 to 1950, hiring some of the photographers he had worked with at FSA. In selecting photographers for projects at Standard Oil (SO), Stryker sought those who possessed what he described as an "insatiable curiosity, the kind that can get to the core of an assignment, the kind that can comprehend what a truck driver, or a farmer, or a driller or a housewife thinks and feels and translate those thoughts and feelings into pictures that can be similarly comprehended by anyone." Photographers on the SO project included, among others: Berenice Abbott, Gordon Parks and Todd Webb; as well as Esther Bubley, Harold Corsini, Russell Lee, Arnold S. Eagle, Elliott Erwitt and Sol Libsohn, who would later follow Stryker to his next project in Pittsburgh, Pennsylvania. After suggesting topics he wanted to be documented, Stryker gave his photographers the freedom to pursue their individual approaches to their subjects. As with all his projects, Stryker was adamant that his staff understand their subjects and their context before going out on an assignment. From 1950 to 1952, Stryker worked to establish the Pittsburgh Photographic Library (PPL). In 1960, the collection was transferred to the Carnegie Library of Pittsburgh. After leaving the PPL, Stryker directed a documentation project at Jones & Laughlin Steel Corporation. Thereafter, he accepted consulting jobs on occasion and conducted seminars on photo-journalism at the Journalism School of University of Missouri. Stryker eventually returned to the West in the 1960s. He died in Grand Junction, Colorado. The Roy Stryker Papers, including manuscripts, correspondence, and vintage prints from the Stryker-directed projects: Farm Security Administration (FSA), the Standard Oil (New Jersey) Co. and Jones & Laughlin Steel, are held in Photographic Archives, Archives and Special Collections, University of Louisville.Source: Wikipedia
Dianne Yudelson
United States
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In the fine tradition of eclectic artists of our past, from DaVinci to Duchamp to Calder, I embrace the challenge of exploring varied subjects and forms of expression. By that I mean, neither subject matter nor genre solely defines my images; they are defined by my artistic esthetic." Dianne’s 2013-2014 top honors include "Photographer of the Year" titles from three acclaimed international competitions; Black and White Spider Awards, Photography Masters Cup, and World Photography Gala Awards. In 2013 Dianne received: First Place in the International Photography Awards (IPA) in Fine Art and Collage, GOLD overall category PX3, Grand Prize Winner in the New York Center for Photographic Arts, Gold medalist in San Francisco International Exhibition, First Place Professional Women Photographers, First Place WPGA Black & White Awards, First Place Texas Photographic Society, and advertising honors in the LICC for a third consecutive year. "Throughout my life art has been the one true common thread, the stitches that bind my chapters together. As a photographic artist, I embrace the ability to spotlight my point of view and give a voice to my imagination." Interview With Dianne Yudelson AAP: When did you realize you wanted to be a photographer?I realized I wanted to be a photographer when I discovered that, in addition to being a wonderful means of documentation, photography can be used as a fine art medium.AAP: Where did you study photography?I am a self-taught photographer.AAP: How long have you been a photographer?In the summer of 2009 I came across an article in the Rangefinder magazine regarding the Black and White Spider Awards. This article reported that the competition was for amateurs as well as professional photographers. I researched online and discovered that the deadline for entries was in 2 days. During the next two days I photographed and created my composite image entitled “Vessels,” and entered it in the competition. The following February, “Vessels” won a nomination in the Abstract category at the 5th Spider Awards. Since 2010 I have considered myself a photographer and I have dedicated myself to photography from that point on, initially creating single images and then moving forward to create whole portfolios of work. Within two years, at the 7th Black and White Spider Awards, I was named Photographer of the Year, Honor of Distinction.AAP: Do you remember your first shot? What was it?I was about 10 years old when I took my first snapshot. Although I have always enjoyed taking pictures, I remember people commenting, “Why are you wasting film taking a photo of a lollipop discarded in the street or a chair off in the corner?” I do remember the first photograph that elicited the response “Whoa… you could sell this shot!” The comment came from a friend of mine, who was a commercial photographer. I had taken an adventurous trip to England, receiving a camera as a going away gift. Because I was traveling alone, my photos captured my personal vision of the landscape: rowboats near a river’s edge at dawn, silhouettes of statuary at sunset and the delicate curvature of wildflowers as they blew in the autumn breeze. Capturing these photographs sparked my artistic curiosity; consequently, taking the photos became one of the most exciting aspects of my journey abroad.AAP: Do you have a mentor?My mentors are all the eclectic artists who have preceded me. I have honored some of these artists in my series “Fusions” and “Monarchs in Art.” In these two series I have utilized stylistic elements of the artists who were important contributors to their artistic movements, “monarchs” of their medium, while interpreting the subject matter and creating an image truly representative of my own modern artistic style.AAP: What inspires you?I am generally inspired by all things visual, from grand vistas to the reflection of light on a teardrop. Sometimes I am immediately compelled to take a photo and at other times the visual moment triggers a thought process that leads to the creation of a photo or photo series. Every now and then, as an avid reader, I will come across a pairing of words that peak my interest. For example, I created an image to symbolize a concept I had studied in graduate school, “Synaptic Euphoria.”AAP: How could you describe your style?My style is eclectic. By that I mean I embrace the challenge of exploring varied subjects and forms of artistic expression. As part of this philosophy, I created a new art movement that I call the “New Eclecticism.” Neither subject matter nor genre solely defines my images; they are defined by my artistic esthetic.As a teen, I performed in musicals. I remember saying, “I wish I could sing like Barbara Streisand.” My mother pointed out that the world already has a Barbara Streisand. We love Barbara because she is unique. To be unique you must be yourself as the world only has one of you.” From that day forward, I have understood that to be original, you must remain true to yourself and your vision.AAP: What kind of gear do you use?I am a Nikon girl -- camera, lenses and speedlights.AAP: Do you spend a lot of time editing your images?Sometimes yes and other times no. I will say that, when I am in the process of editing or creating images, time seems to disappear; I am in my own world. When I am not shooting or creating, I am thinking about what needs to be taken care of, so that I can get back to my art.AAP: What advice would you give a young photographer?I teach a photography group and I always advise them to keep the elements of composition in mind, photograph what inspires them and, if an idea hits you out of the blue, take a second to notate it for use later. Above all else, allow your images to serve as self-expression.AAP: Do you have an idea or project you would like to share?Recently, I have focused on my nature and wildlife photography. I have always loved birds and will sit in a field, by a stream or in a ditch along the side of a road for an hour or more to capture an elusive species or to wait for that moment of interaction. As a very young girl my fondest memory was sitting on my grandmother’s porch while she showed me tintypes of my great grandmother and other loved ones. Holding these tintypes in my hand and gazing into the eyes of my ancestors while hearing stories of my grandmother’s childhood was an experience I hold dear to my heart. Those tintypes were my first exposure to the art of photography. My series "Antique Aviary" is a melding of my lifelong passion for birds, my wildlife photography and my deep appreciation of the tintype image.AAP: What was your worst memory as a photographer?In April of this year I drove 400 miles to hand deliver my framed image “Great Horned Owl” from my “Antique Aviary” to the SMASHBOX exhibition during MOPLA (Month of Photography Los Angeles). Upon exiting my rental car, I took two steps and tripped into a 12inch pothole in the parking lot across the street from the Smashbox Studios in Hollywood and broke my foot.AAP: What is your best memory as a photographer?One day I was taking a drive with my 9 year old son. We were driving down a country road appreciating the tall mustard grass. Suddenly I spotted a 6 foot fence pole that was literally covered with bees. I pulled over, jumped out of the car and grabbed my camera from the trunk as well as a jacket to throw over my head. I told my son to stay in the car and take some photos with his little camera, but not to roll down the window. Bees were flying over my head and around my body to get to the pole. As I attempted to focus on the bees I realized that all these bees were vibrating up and down the pole. In order to get the shot, I was going to have to move in very close. At a couple of feet away I took the photos in my series “A Gathering of Bees.” When I returned to the car my son was a bit distraught. I said "I’m sorry if I took too long" and he said, “But Mommy, you’re allergic to bees. What if they swarmed you? What would I do?” I shall always remember the look on his face when I told him that if they swarmed me, “Take the Shot!”
Sumit Gupta
India
1983
While a software engineer by profession, Sumit has been capturing and sharing the stories of cities and cultures since 2013. He finds the experience of walking around the city streets with a camera almost therapeutic and meditative. Inspired by the human condition, Sumit has photographed mostly in India and Europe. Sumit's photographs are inspired by a personal desire to find meaning in the world around us and attempt to draw attention to the poetic and inspirational nature of human life all around us. All about the project 'The River' The Kumbh Mela is the largest religious gathering of humans on our planet. Over the two month period that this festival happens, once every 12 years in 4 Indian cities, millions of people come from all over the country (and outside of it) to take an auspicious bath in the holy waters of the river Ganga. I'm interested in portraying how the contemporary experience of the Kumbh Mela is influenced by aspects such as globalization, consumption and current trends of social behavior. People from all over India come to this event as a pilgrimage to wash away their sins, but they're also cohabiting with people that see this as a cultural attraction, as a possibility to experience a foreign culture and filter it through social media. What's the impact of hyper-communication and advertising in the collective atmosphere of this spiritual gathering? The project tries to reflect on those ideas by working through the psychological climate of the different people that are present in the event. The images evidence the paradoxical and complex nature of a spiritual event that feeds on tradition when young people seem to drift away from old collective habits. The river, the sacred area where people transcend their humanity, is the perfect metaphor for the current situation; affected by mass production and consumerism, the polluted river is still worshipped as a place for cleansing; time will tell if the memory that holds this identity will keep flowing through the divine water, or if it will drown to the mirage of pleasures that float in the immediacy of today's world.
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