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Claudio Rasano
Claudio Rasano
Claudio Rasano

Claudio Rasano

Country: Switzerland
Birth: 1970

Claudio Rasano lives and works in Basel, Switzerland. His work explores the relationship between spaces and humans, the subject within the space and the space as the subject itself. Rasano has a genuine and identifiable style that crosses documentary and fine art practices. He works with people from similar backgrounds, circumstances and experiences - environmental portraits and landscapes depicting a quiet anthropological commentary. There is a strong relationship between the environmental portraits and the landscape images.

He is the recipient of Photovogue Portraits 2017, Taylor Wessing Photographic Prize 2016, Lensculture portrait award Finalists, Syngenta Photography Award Unseen and Life 2017 Framer World Travellers. 2019 Meitar Award for Excellence in Photography at PHOTO IS:RAEL

Statement
My work may cross countries and continents, but there is one thing that features centrally throughout, people.

People are the focal point of his work, whether it's schoolchildren in South Africa or cigarette sellers in Tirana, the story of the country that Claudio is working in is told through its people.

"I love to explore the relationship between spaces and humans, the subject within the space and the space as the subject itself, I work with people from similar backgrounds, circumstances and experiences -environmental portraits and landscapes depicting a quiet anthropological commentary. It is important for me to see that there is a strong relationship between environmental portraits and landscape images."

His work is focused around the human stories of an area, but in many cases it is not just the person that is of interest. The composition of many of his images, even when portraits, provides a snapshot of the landscapes and built environments that are around the subject. This contextualises many of his photographs, helping you to build a more rounded impression of the individuals based on their surroundings too - the perfect example of this being his image of South African workmen in sodden clothes.
 

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More Great Photographers To Discover

Oliviero Toscani
Italy
1942 | † 2025
Oliviero Toscani was an Italian photographer whose groundbreaking and often controversial advertising campaigns revolutionized the intersection of art, commerce, and social commentary. Best known for his work with Italian fashion brand Benetton from 1982 to 2000, Toscani transformed advertising into a platform for provocative and thought-provoking messages on issues such as AIDS, racism, religion, and capital punishment. Born in Milan, Toscani inherited a passion for photography from his father, Fedele Toscani, a renowned photojournalist and co-founder of the Publifoto agency. After earning his diploma at the Kunstgewerbeschule Zürich, Toscani began his career collaborating with leading magazines such as Elle, Vogue, L’Uomo Vogue, and Harper’s Bazaar. His early work set the stage for a career that would challenge conventions and ignite conversations worldwide. In 1982, Toscani became Art Director for the Benetton Group, where he created some of the most iconic and controversial advertising campaigns in history. Among these was the unforgettable image of David Kirby, a man dying of AIDS, which echoed the composition of religious pietà paintings. While some criticized the ad for exploiting tragedy to sell clothing, the Kirby family praised it for raising global awareness about AIDS. Other campaigns addressed themes of racial equality, war, and even the death penalty, pushing boundaries and reshaping public perceptions of advertising's role in society. In the early 1990s, Toscani co-founded Colors, a magazine created with American graphic designer Tibor Kalman. With the tagline “a magazine about the rest of the world,” Colors reflected the multicultural ethos of Benetton's campaigns while maintaining editorial independence. Toscani’s tenure at Benetton ended in 2000, but his impact on the brand—and the advertising world—remains indelible. A resident of Tuscany, Toscani continued to innovate beyond the fashion industry. In 2003, he founded La Sterpaia, a research facility dedicated to modern communication, in collaboration with the Regione Toscana. His later projects, including campaigns addressing anorexia and LGBTQ+ rights, further demonstrated his commitment to using photography as a medium for social change. Toscani’s career was not without controversy. His 2005 campaign for the clothing brand Ra-Re, featuring images of men engaging in intimate behavior, sparked outrage among conservative groups. In 2007, his stark portrayal of anorexia through the haunting image of Isabelle Caro drew both acclaim and criticism for its raw honesty. Despite these controversies, Toscani remained a cultural force. When Luciano Benetton returned to the helm of the Benetton Group in 2018, Toscani rejoined him, marking a new chapter in their creative partnership. That same year, he became a member of Italy's Democratic Party, further highlighting his engagement with societal issues. Toscani faced health challenges in his later years, battling amyloidosis. He was hospitalized on January 10, 2025, and passed away three days later at the age of 82. Oliviero Toscani's legacy endures as a testament to the power of photography to challenge norms, inspire dialogue, and provoke change. His work reminds us that art can be more than an aesthetic endeavor—it can be a catalyst for understanding and transformation in the world.
Shin Noguchi
Japan
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Ian van Coller
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Lynn Gilbert
United States
1938
As a photographer, my mission is to document unrecorded areas of society, shining a light on the lives and stories of those often overlooked. This work is not just a passion, but a significant contribution to our understanding of the world. In the 1970s, I took environmental portraits of children from more than a hundred families in New York City from different socioeconomic backgrounds, shedding light on the diversity of urban life. My portrait of Louise Nevelson in 1976, one of the most influential artists of the 20th century, inspired my first book. Particular Passions: Talks with Women Who Have Shaped Our Time, 1981, includes portraits of the trailblazers who transformed the American Landscape. Ruth Bader Ginsburg, Billie Jean King, Julie Child, Gloria Steinem, and 42 other women share their inspiring stories in their own words. For almost a decade, I documented the interiors of the Traditional houses of Turkey to preserve a disappearing way of life. The municipal government in towns and villages across the country helped select these houses, a significant part of the country's cultural heritage. My book The Silk Road: Then and Now, 2017, includes images from this series. For four years, I documented the changing seasons of a world-class garden. It grew into a documentary about a multi-generational family of 30, which revolves around this garden. My work has been widely published and appeared on over 1,000 media platforms, including Netflix, Nvidia, Intel, National Geographic, MoMA, the British Museum, and The Washington Post. My portraits are in the Smithsonian, the National Portrait Gallery, the Smithsonian, and the New York Historical Society. Recently, I started photographing and interviewing 1970s kids from different socioeconomic backgrounds to document what happened to their lives. At 86, I'm still working as fast as I can. There's so much more I want to accomplish, and I'm determined to keep pushing the boundaries of my art. Artist Statement What is a Portrait? According to the dictionary it can be a painting, photograph, drawing, or even a description. A successful portrait is achieving an image that is a timeless representation of the subject. Even with inanimate things or portraits of spaces, the goal for me is the same, to capture its soul. I've photographed hundreds of people. I have a series of NYC children and another Women of Wisdom. Getting beyond that awkwardness is not easy. The clock is ticking. Even children are uncomfortable, under the scrutiny of a prying eye. As a photographer, I'm always nervous, ''will I get that one image.'' What works for me is to keep the conversation flowing. Eventually the awkwardness fades. When photographing children there are endless things to talk about, however it is not as simple with adults. If the person is well-known then I do a lot or research about them. As the conversation progresses, I keep the camera clicking. The first pictures never work but they are important part of the process. The subjects get used to the clicking and the images get better. After about an hour I find a person relaxes. That is the moment, I can capture my subject. Real character is revealed. The tilt of the head, the shoulders go soft, the fingers relax, the legs are at ease and the eyes are unguarded. That final image happens in a split second. Decades later the portrait must still work.
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